How to Innovate, Map, and Execute Marketing Ideas

Marketing Industry/TrendsMadeline EvansSeptember 12, 2017remarkable ideas, idea creation, managing, managing success, selling ideas, marketing team, marketing brief, marketing continuing education, innovationComment

The 4 'A's of Marketing to Different Personality Types

Understanding the four primary personality types can provide marketers with an understanding of consumer tendencies, how to reach them, and their receptivity of a campaign. Segmenting and thoroughly knowing the audience helps personalize content and create engagement and purpose with every single interaction.

Learn the different types of personality types and their strengths and weaknesses.

#MarketersBreakfast - Molding Creativity in the Work Place

Setup gathered some of the most brilliant marketing minds from agency partners to distinguished brands like Delta Air Lines, Equifax, Worldpay, Turner Classic Movies, and Mizuno USA, among others to discuss this quarter’s Marketer’s Breakfast theme: Creativity.

How Marketers Can Tell Better Stories To Captivate Target Audiences

Marketing Industry/TrendsMadeline EvansAugust 22, 2017storytelling, Persuasive storytelling, brand storytelling, lead with a story, marketing content, marketing campaign, InnovationComment

S.U.P. Time to Focus on Simplistic Marketing

Marketing Industry/TrendsMadeline EvansAugust 15, 2017marketing essentials, marketing campaign, marketing content, SEOComment

Why Big Brands Are Turning To Small Agencies

Marketing Industry/TrendsSetup - marketing matchmakersAugust 8, 2017Advertising Agency Selection, types of agenciesComment

A Guide to a Well-Toned Marketing Voice

Marketing ResourcesMadeline EvansAugust 2, 2017Comment

Being An Empathetic Marketer Takes S.O.U.L.

Marketing ResourcesMadeline EvansJuly 25, 2017marketing essentials, marketing tools, empathy, relationships, important marketing resource, marketing continuing educationComment

How to form the Perfect Team from the Masterminds behind Google, Pixar, Apple, and Tesla

The founders from Google, Tesla, Apple, and Pixar walk into a bar...what do they all have in common? Successful companies, yes, but, more importantly, fantastic teams.

Forming a cohesive team seems simple enough, yet, why do companies struggle to maintain employees and effective strategies? There is no question companies like Google, Pixar, Apple, and Tesla have reached momentous success in their industries. How did they do it?

Tapping into a Marketer’s Inspiration and Covering all the B.A.S.E.S.

Marketing ResourcesSetup - marketing matchmakersJuly 11, 2017resources, relationship building, marketing message, analyticsComment

Avoiding Marketing Agency Selection Mistakes

Marketing ResourcesSetup - marketing matchmakersJuly 6, 2017relationship building, agency-client relationship, relationships, marketing agency, specialist agencies, business relationship opportunity, brand marketing, marketing roles, types of agencies, scorecard, Agency 101Comment

Company Rebranding Can Be Fraught With Peril: Strategies to Avoid Pitfalls

The rebranding process often entails restructuring a brand’s message to reflect market trends and spark a brand’s momentum generating buzz. Whether in the form of repositioning, renaming, or even adapting a new logo, the rebranding process strives to put a new spin on an old brand identity.

While rebranding should be forward-looking, it is sometimes poorly executed. Rebranding should be influenced by changes in consumer desires, yet there are numerous cases where rebranding is a result of a marketer’s personal perception of brand fatigue.