The evolution of social media has defined generations. Just like older generations grew up knowing the same references from Ed Sullivan, Johnny Carson, or Cheers - Millennials and Generation Z are quoting references from vines and memes, and now, TikTok to one another.
Over the past few months, social media’s importance has grown and has even taken a different tone in 2020.
Read MoreThe RFP process tends to be stale and can neglect the factors that usually make relationships sustainable and mutually beneficial. As advocates of connection and matchmaking, we believe an investment in discovery around the people-element (chemistry, communication, and capabilities) is equally crucial when determining a future agency partner.
Read MoreWhat we know from love in movies and real life is that chemistry cannot be manufactured or taught. However, since marketing is a human-to-human business, and it is more effective for brands to select the right partner the first time, brand and agency representatives can learn to invest in people and develop objectives to form better partnerships.
Here are the steps to developing chemistry in a business partnership:
Read MoreSince Google announced that they would be slowly phasing out support for third party cookies on their Chrome Browser, marketers have had an array of responses.
Current business practices may not be harmful to consumers, but they can certainly feel invasive - what are the benefits of this decision and how will it shape future marketing initiatives?
Read MoreHumans are social creatures, and, whether or not networking is beneficial to advance your career or company, the toll of distancing has left people lonely and isolated, negatively impacting their mental health. The CDC recommends connecting with one another to cope with stress.
The following are tips to connect and network within and outside your company during this trying time.
Read MoreMarketers are masters at observing and adapting to consumer needs. But, when a drastic change such as a pandemic alters the natural order of processes, preferences, and plans, how can marketers, let alone marketing leaders, adapt under the pressure?
While no one has the playbook to the perfect response, employees are looking to leaders to provide support, reassurance, and guidance during this challenging time. Here are best practices for leaders to consider when looking to provide that much needed support.
Read MoreSince the last three months have been a hodgepodge of brands invading inboxes with COVID-19 updates and supportive messages, it is important for marketers to stand out from their competitors, but not abuse this powerful tool.
Here are some email marketing practices to keep in mind during the pandemic:
Read MoreAmanda Thompson, the Chief Operating Officer of Setup, shares her experience starting her new role remotely during a pandemic and how leaders can best onboard their new employees.
Read MoreEvery quarter, Setup hosts a #MarketersBreakfast to connect and educate marketing leaders from brands and agencies. While the informative conversations and networking are normally in person, due to recent events, Setup hosted a virtual panel to discuss the marketer’s perspective on the challenges and positive outcomes that have sprouted due to COVID-19.
Alongside moderator, Joe Koufman, the CEO and Founder of Setup, the guest panelists included:
Julie Bowerman | Chief Global Digital Consumer + Customer Experience Officer at The Kellogg Company
Tim Minahan | EVP Business Strategy + Chief Marketing Officer at Citrix
Douwe Bergsma | Chief Marketing Officer at Piedmont Healthcare
Rewiring established systems and pivoting in a new direction is no easy task, but almost seems unavoidable in today’s business climate. Since most companies are currently being put to the test and need to make a change, we asked innovation experts Kacie Lett, the SVP of Strategy, and Robert Berris, the SVP of Innovation, from the innovation and growth firm Three Five Two for their thoughts on how brands can best pivot procedures during a difficult time.
Read MoreInsider Intelligence expects the total number of connected devices to reach 64 billion by 2025. And, as devices increase, the home automation industry is projected to increase profits. This year alone, projected profits are 21 billion U.S. dollars.
Companies like Amazon, Google, Samsung, Ring, and the likes are leaders in this space, working on optimizing sophisticated smart tools to keep consumers connected as well as collecting data to continue improving their products and services.
Read MoreWith the potential to stifle one another, creativity and data have not always made the perfect pairing in marketing. But, just like how french fries and milkshakes are an unexpected combination, when a brand creates a strategy based on creative and data working in tandem, magic ensues.
We asked David Grzelak, Chief Strategy Officer from The Shipyard, a creative and strategic marketing agency, about extracting insights from data collected and how brands can overcome challenges to create a successful strategy.
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