Customer Service’s Key Role in Marketing Today

As customer service has transformed throughout the years from a pleasant in-store experience to a cross-collaborative effort throughout the customer buying cycle, the root of it all remains the same: when companies decide to make delivering excellence a priority, it is a win-win situation for both the consumers and company alike.

What are the benefits of implementing a customer service -driven marketing strategy? Here are 3 tips to improve your customer service strategy during COVID-19.

Marketing Industry/TrendsSetup - marketing matchmakersApril 14, 2020covid-19, crisis, customer serviceComment

The Importance of Internal Communication During a Crisis: Tips + Tricks

While companies spend a certain amount of time, thought, and money developing their external communication strategies for stakeholders and consumers, developing an internal communication strategy -- especially during a crisis -- is just as important.

Now that people are working remotely and have less face-to-face interaction, a cohesive internal communication strategy is vital for a company’s survival. Here is what your company can do:

Asking for Referrals

We’ve all heard that in a job hunt, who you know is more important than what you know. Without a personal referral to pass your (hopefully visual) resume along to the key person, your chances of landing a job could be slim. So where does that leave the job seekers who want to be endorsed by valued associates or colleagues?

Marketing Career AdviceSetup - marketing matchmakersApril 3, 2020referrals, careerComment

Campaigning for your Dream Job

You’ve tried to contact your dream employer for months; you sent LinkedIn requests and emails, reached out to the C-Suite, sent your portfolio to a few employees in the right department, and maybe even landed a meeting or two, but none of these encounters led to a job offer. By now, you’re ready to move on, because you’ve tried everything, right? But have you actually done EVERYTHING you can?

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Inspiring Resume Designs That Will Help You Get An Interview

Traditional resumes are typically a laundry list of past jobs, but they rarely tell the story about what the candidate COULD do for the potential employer. In the highly competitive job market, a visual representation of competency and experience told in a creatively stimulating format can make all the difference in getting noticed.

Marketing Career AdviceSetup - marketing matchmakersApril 3, 2020Comment

Marketing Career Advice

Setup™ CEO - Joe Koufman published a series of blog posts designed to help #JobSeekers prepare for and find their perfect next position.

The Marketing Career Path : From Entry-Level to Chief Marketing Officer

While the number of jobs in the marketing field will continue to increase over time, today’s marketing landscape does not guarantee that a recent marketing graduate will obtain an entry-level job in marketing. To say that there is a “conventional career path” to become a marketing executive would be a stretch, but there is a rough outline of what one could expect when climbing the career ladder.

3 Awesome (Free) Tools Every Job Seeker Should Use

Unlock certain “superpowers” when searching for your next gig by utilizing these 3 free tools.

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3 Tips for Building a Strong Online Personal Brand and Footprint

A strong online presence could be a deciding factor for a position you’ve applied for, or a position you don’t even know exists. Building an online personal brand is more important than ever, so it is crucial to not let others define you.

Ask yourself: Are you taking charge of guiding and cultivating your personal brand perception? Are you emphasizing your subject matter expertise and your glowing personality? When the potential employer Googles you, what will they find?

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Honing Your Interviewing Skills

Getting a call for your first interview is half the battle in the job hunting process, but that phone call is only the beginning of a new phase of the search. Interviewing for a job entails a lot of work: research, careful consideration, practice, and preparation, because you've put in the hours and effort to reach that first interview, you don't want to blow your chances!

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Sensitivity in Brand Messaging During a Crisis

During a time of crisis, the last thing a consumer needs is a brand pushing a product into their face. At the same time, while brands need to be more empathetic and understanding, the last thing they should do is fall silent.

At the risk of sounding tone deaf, here are four things to think about before scheduling that post…

Virtual Marketing: In-person To Online Marketing Events

With the creation of email and social media channels, and advancements in video conferencing, the past few decades have proven that virtual connection can be just as strong, important, and effective as an in-person one.

Virtual events can be just as, if not more, effective as an in-person event. The transition to the new normal for events should be easy as long as companies focus on the “human element.”

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