Is AI stripping consumers of excitement? Is there unconscious bias in AI? How can marketers stand out while using the same tech stack?
In conversations with marketing leaders in the high-tech and innovation sector, adopting AI is not the challenge. The future belongs to teams who adapt to AI while investing in human elements like curiosity, connection, and inspiration.
Read MoreIn the fast-paced world of digital marketing, it might feel impossible to keep up. Staying ahead of the curb is as important as having your morning coffee – miss it, and you might find yourself dozing off at the wheel.
You can’t go anywhere without hearing people talk about Artificial Intelligence (AI), but it isn't just a fancy buzzword; it's critical to making sure you aren’t missing key opportunities. Elaine Fowler, Director of Market Strategy, Experience & Marketing at Sagepath Reply, shares how marketers can best optimize AI to improve their marketing strategy.
Read MoreInsider Intelligence expects the total number of connected devices to reach 64 billion by 2025. And, as devices increase, the home automation industry is projected to increase profits. This year alone, projected profits are 21 billion U.S. dollars.
Companies like Amazon, Google, Samsung, Ring, and the likes are leaders in this space, working on optimizing sophisticated smart tools to keep consumers connected as well as collecting data to continue improving their products and services.
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