Since the last three months have been a hodgepodge of brands invading inboxes with COVID-19 updates and supportive messages, it is important for marketers to stand out from their competitors, but not abuse this powerful tool.
Here are some email marketing practices to keep in mind during the pandemic:
Read MoreEvery quarter, Setup hosts a #MarketersBreakfast to connect and educate marketing leaders from brands and agencies. While the informative conversations and networking are normally in person, due to recent events, Setup hosted a virtual panel to discuss the marketer’s perspective on the challenges and positive outcomes that have sprouted due to COVID-19.
Alongside moderator, Joe Koufman, the CEO and Founder of Setup, the guest panelists included:
Julie Bowerman | Chief Global Digital Consumer + Customer Experience Officer at The Kellogg Company
Tim Minahan | EVP Business Strategy + Chief Marketing Officer at Citrix
Douwe Bergsma | Chief Marketing Officer at Piedmont Healthcare
With the creation of email and social media channels, and advancements in video conferencing, the past few decades have proven that virtual connection can be just as strong, important, and effective as an in-person one.
Virtual events can be just as, if not more, effective as an in-person event. The transition to the new normal for events should be easy as long as companies focus on the “human element.”
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