In this Marketer Musings segment, the following mashup presents marketing leaders sharing the values that they demonstrate to their team and look for in team members.
Which values do you exemplify as a leader? Which do you prioritize in your organization?
Read MoreThe CMO Spotlight is a chance to get an inside look into the minds and journeys of high performing marketing leaders.
Setup's CEO, Joe Koufman, shared a conversation with Lisa Hake, the Vice President of Marketing and Communications at Great Clips. The full conversation covers her fearless and impressive path to Great Clips, as well as her outlook on being a transparent, fearless, and open-minded leader.
Read MoreMarketers are masters at observing and adapting to consumer needs. But, when a drastic change such as a pandemic alters the natural order of processes, preferences, and plans, how can marketers, let alone marketing leaders, adapt under the pressure?
While no one has the playbook to the perfect response, employees are looking to leaders to provide support, reassurance, and guidance during this challenging time. Here are best practices for leaders to consider when looking to provide that much needed support.
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