Adapting Under Pressure: A Guide for Marketing Leaders

Marketers are masters at observing and adapting to consumer needs. But, when a drastic change such as a pandemic alters the natural order of processes, preferences, and plans, how can marketers, let alone marketing leaders, adapt under the pressure?

While no one has the playbook to the perfect response, employees are looking to leaders to provide support, reassurance, and guidance during this challenging time. Here are best practices for leaders to consider when looking to provide that much needed support.

Customer Service’s Key Role in Marketing Today

As customer service has transformed throughout the years from a pleasant in-store experience to a cross-collaborative effort throughout the customer buying cycle, the root of it all remains the same: when companies decide to make delivering excellence a priority, it is a win-win situation for both the consumers and company alike.

What are the benefits of implementing a customer service -driven marketing strategy? Here are 3 tips to improve your customer service strategy during COVID-19.

Marketing Industry/TrendsSetup - marketing matchmakersApril 14, 2020covid-19, crisis, customer serviceComment

The Importance of Internal Communication During a Crisis: Tips + Tricks

While companies spend a certain amount of time, thought, and money developing their external communication strategies for stakeholders and consumers, developing an internal communication strategy -- especially during a crisis -- is just as important.

Now that people are working remotely and have less face-to-face interaction, a cohesive internal communication strategy is vital for a company’s survival. Here is what your company can do:

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