Using LinkedIn the Wrong Way - Avoid These 10 Common Mistakes
Using LinkedIn the Wrong Way - Avoid These 10 Common Mistakes

People’s goals for LinkedIn tend to change depending on need. There is a difference between accomplishing business or personal goals and using LinkedIn inappropriately. Here are some tips on how to get the most of the network as a professional resource.

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Marketing Industry/TrendsSetup - marketing matchmakerslinkedin, professional communication, professional resource, social currency, clickbait, newsfeed, linkedin's algorithm, job seeker content, Job filler content, recruitment Comment
Hashtag Hijacking: The Good, the Bad, and the Ugly
Hashtag Hijacking: The Good, the Bad, and the Ugly

It’s undeniable that hashtag hijacking is a crucial part of any brand’s social media marketing strategy. By using hashtags to participate in the conversation around current events and/or controversies, brands can humanize themselves while driving engagement and organic reach. So where is the line and what can we learn from past brands’ mistakes?

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"Fully Invested" Podcast Features Setup</strong> CEO - Joe Koufman
"Fully Invested" Podcast Features Setup CEO - Joe Koufman
PressSetup - marketing matchmakersmarketing, joe koufman, agencysparks, agency, find the right agency, marketing needs, b2b, b2c, positive marketing roi, digital marketing, in-house, outsource, business owner, finding the right agency, marketing message, specialist agency, traditional marketing, best practices from a sales and marketing perspective, budget authority need timeline, podcast, fully invested podcast, western reserve partners, david marianoComment
48in48: At the Intersection of Passion and Purpose
48in48: At the Intersection of Passion and Purpose
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Setup</strong> CEO Featured on Brand Storytelling Podcast
Setup CEO Featured on Brand Storytelling Podcast
PressJoe Koufmanjoe koufman, rakhal, rakhal ebeli, ceo of newsmodo, brand storytelling podcast, how to define what makes the perfect marketer, what personality traits should a marketer have?, marketing career, typical career path for a marketer, emerging technologies, tactical approach, the perfect marketer, holistic approach to marketing tactics, perfect match valentine's day campaign, direct mail marketing, social media marketing, paid search, video marketing, networking event, podcast, newsmodo, cross-platform technology, content marketing case study, make connections between brands and agencies, marketing automation, Valentine's Day, content marketing, brand storytelling, content creation, content curation, mix content curation and content creation, new marketing ecosystem, advice for marketersComment