How to form the Perfect Team from the Masterminds behind Google, Pixar, Apple, and Tesla

The founders from Google, Tesla, Apple, and Pixar walk into a bar...what do they all have in common? Successful companies, yes, but, more importantly, fantastic teams.

Forming a cohesive team seems simple enough, yet, why do companies struggle to maintain employees and effective strategies? There is no question companies like Google, Pixar, Apple, and Tesla have reached momentous success in their industries. How did they do it?

Tapping into a Marketer’s Inspiration and Covering all the B.A.S.E.S.

Marketing ResourcesSetup - marketing matchmakersJuly 11, 2017resources, relationship building, marketing message, analyticsComment

Avoiding Marketing Agency Selection Mistakes

Marketing ResourcesSetup - marketing matchmakersJuly 6, 2017relationship building, agency-client relationship, relationships, marketing agency, specialist agencies, business relationship opportunity, brand marketing, marketing roles, types of agencies, scorecard, Agency 101Comment

Company Rebranding Can Be Fraught With Peril: Strategies to Avoid Pitfalls

The rebranding process often entails restructuring a brand’s message to reflect market trends and spark a brand’s momentum generating buzz. Whether in the form of repositioning, renaming, or even adapting a new logo, the rebranding process strives to put a new spin on an old brand identity.

While rebranding should be forward-looking, it is sometimes poorly executed. Rebranding should be influenced by changes in consumer desires, yet there are numerous cases where rebranding is a result of a marketer’s personal perception of brand fatigue.

A How-to Guide to Writing the Perfect Marketing Brief

A solid brief can make or break a marketing campaign. The brief provides a solid foundation to ensure that an internal or external team is aligned to execute the strategy. Follow the steps and download our free and comprehensive marketing brief to align your brand’s processes.

Marketing Measurement - What Matters?

Marketing Industry/Trends, Marketing ResourcesSetup - marketing matchmakersMay 9, 2017measurement, analytics, dataComment

Growing the Next Generation of Digital Marketing Talent

Marketing Resources, Press, Setup News/EventsSetup - marketing matchmakersMay 2, 2017 Comment

A Guide to Working Remotely

The rise of work-from-home office culture has completely disrupted people’s perception of traditional office environments. In this blog we break down the different types of work environments and how workers can assess their environment, schedule, structure, work-life balance, collaboration tools, etc. to determine their ideal setup.

Books for Marketers: The New, The Noteworthy, and The Classics

Marketing Industry/Trends, Marketing ResourcesSetup - marketing matchmakersJanuary 25, 2017job seeker contentComment

5 Discussions Worth Having with Your Marketing Agency

Marketing is all about communication, which is why the often-disconnected Agency-Client relationship is so paradoxical. Without a doubt, there’s culpability on both sides of the equation, but, like most breakups, a lack of communicating needs is often the reason for an ending.

Clients can take action to prevent this kind of disconnect, and it all starts with working on improving your communication!

How to be Proactive in Your Strategic Planning for Next Year

Marketing ResourcesSetup - marketing matchmakersNovember 22, 2016SWOT analysis, Strategic plan, strategic planning, opportunity and threat, strength and weakness, action plan, dataComment

Creating A Marketing Budget

As each year comes to an end, it is important to reevaluate expenses and properly plan a marketing budget.

AgencySparks can help assist you in figuring out which costs align with your company’s overall goals and strategy. Read more for questions to consider when planning your marketing budget and download a free budgeting template.