People will do just about anything to escape the constant barrage of advertisements shoved their way every day...that is, unless we’re talking about the Super Bowl. In fact, according to Burson-Marsteller, 53% of Americans would be disappointed if the Super Bowl went commercial-free. The combination of a live TV event that reaches over 100 million people, along with the diverse and captive nature of its audience has caused the Super Bowl’s commercials to transform into a beacon for creativity in advertising.
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Marketing is all about communication, which is why the often-disconnected Agency-Client relationship is so paradoxical. Without a doubt, there’s culpability on both sides of the equation, but, like most breakups, a lack of communicating needs is often the reason for an ending.
Clients can take action to prevent this kind of disconnect, and it all starts with working on improving your communication!
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Gain control of current and future opportunities by assessing yourself and developing a strong personal brand. Here are examples of notable people with strong personalities and brands and how you can emulate your life and actions after them…
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People’s goals for LinkedIn tend to change depending on need. There is a difference between accomplishing business or personal goals and using LinkedIn inappropriately. Here are some tips on how to get the most of the network as a professional resource.
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It’s undeniable that hashtag hijacking is a crucial part of any brand’s social media marketing strategy. By using hashtags to participate in the conversation around current events and/or controversies, brands can humanize themselves while driving engagement and organic reach. So where is the line and what can we learn from past brands’ mistakes?
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The truth? There is no “typical” background for marketing. While some believe the foundation of great marketing is creativity, the reality is that creativity without strategy can be useless. The most successful marketers have a personality profile with a healthy balance of left-brained and right-brained thinking.
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