When it Comes to Video Length for Content Marketing, Size Matters

In a world where consumer attention span is reportedly shorter than a goldfish, content creators face a constant challenge of innovating new ways to get noticed or differentiate themselves from competitors.

What can marketers do to set themselves apart? Optimize the length of their content.

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#MarketersBreakfast - Connecting Brands and Agencies with the Best Marketing Tools

Setup is dedicated to bringing together marketers from established brands and top marketing agencies. Each quarter, Setup hosts a #MarketersBreakfast that not only facilitates mixing and mingling but explores a topic that is intriguing and relevant to senior marketers.

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Marketers Ruin Everything - This Time It's Influencer Marketing

There’s a reason why the marketing landscape always changes… it’s because marketers always ruin everything. Marketers have been ruining their own marketing tactics since… always. Five years ago, it was social media. Now, it’s influencer marketing.

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The Future of Artificial Intelligence and Data Analytics in Marketing

The world of digital media is constantly evolving and marketers need to learn how to adjust and grow with the changes. Marketers have access to analytical data like never before, influencing every step of their marketing strategies and enhancing their content production. The evolution of technology also affects marketing roles as artificial intelligence (AI) comes into play…

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