Why do Brands and Marketing Agencies Breakup?
Why do Brands and Marketing Agencies Breakup?

A relationship between a marketing brand and marketing agency is similar to that of a romantic partnership. But, sometimes they don't last. 

It may be because they are not the right fit for each other. Or perhaps it is a minor detail that could easily be resolved. Continue reading to find why brand marketers choose to discontinue their relationship with their agency partners. And what steps they should take to avoid the breakup...

Read More
Marketing Industry/TrendsSetup - marketing matchmakersagency onboarding guide, agency-client relationship, agency vetting and review, vetting process, brand agency relationship, brand hiring process, hiring, brand marketing, brand marketers, agency process, agency selection process, RFP-Resource, first agency, types of agencies, scorecard, breakup, Agency 101, positioningComment
Bridging the Gap in Marketing Talent
Bridging the Gap in Marketing Talent

How can companies leverage the experience and skills of employees when there is a distinct age/experience gap between the two? Growing up in different times in different generations can lead to barriers in a workplace. With purposeful communication and teamwork, however, forces can unite to create good work.

Read More
Marketing Industry/TrendsSetup - marketing matchmakersmarket talent, senior marketers, Senior-level marketers, entry-level marketing job titles, entry-level job in marketing, marketing career, marketing roles, Job filler content, recruitment, intern, hierarchy, gaps, marketing continuing education, sparksouthComment
Questions Brands Should Answer Before Selecting A Marketing Agency
Questions Brands Should Answer Before Selecting A Marketing Agency

Here at AgencySparks we think a lot about how brands and agencies connect with each other and subsequently work together. Before we make connections for brands/clients with potential agency partners, we like to understand the brand needs. Here are questions brands need to answer to understand their own needs and what they require from potential partners.

Read More
Marketing Resources, Marketing Industry/TrendsSetup - marketing matchmakersbudget, connection, making connections, brands, agency, brand agency relationship, agency-client relationship, Advertising Agency Selection, marketing budget, RFP, issue rfp, first agency, types of agencies, scorecard, breakup, Agency 101Comment
Perfect Interview Questions to Fill Empty Marketing Roles
Perfect Interview Questions to Fill Empty Marketing Roles

Hiring a new candidate for a marketing role can be challenging. Sourcing qualified candidates and then assessing both their capabilities and compatibility with the team can be difficult. It is imperative to ask the right questions to ensure that the person is the best fit.

Setup™ provides essential questions hiring leaders need to ask when hiring a new marketing candidate.

Read More
Marketing Resources, Marketing Career AdviceSetup - marketing matchmakersmarketing career, marketing careers, marketing career path, interview, interview questions, marketing interview questions, marketing team, entry-level marketing job titles, performance review, New Years, marketing roles, Job filler content, job seeker content, recruitment, types of agencies, intern, hierarchy, marketing continuing education, sparksouthComment
The Powerful Marketing Superhero Within You
The Powerful Marketing Superhero Within You

The Dark Knight, Black Panther, The Justice League, The Avengers. Heroes come in all shapes and sizes. They do not always wear a cape or a mask, but, instead, dedicate their time to making a difference.

By advertising for helpful products and services, marketers aim to improve the lives of their target consumers. Marketers, in one way or another, are heroes.

What are some of super powers these marketing heroes possess?

Read More
Marketing Industry/TrendsSetup - marketing matchmakersComment