Marketing "gurus" (another buzzword) began using the term: "Content is King!" within the last five years, as if it’s an entirely new type of marketing strategy. The problems with this overused statement are: 1. It refers to mostly digital content, and 2. The phrase itself implies that content creation hasn’t been a fundamental part of every marketing strategy in all of history. \
What are other marketing buzzwords do you need to be aware of?
Read MoreAgencies and brands come from different worlds so they have a complicated relationship, but it doesn’t have to be. Setup works as the bridge, connecting and matchmaking agencies with brands. Here are some resources to ensure a healthy relationship between the two.
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