Leveraging machine learning, GA4 provides marketers with real-time insights into customer behavior, preferences, and motivations, making it easier for them to take action to drive growth. Some of the new features of GA4 include enhanced tracking, predictive analytics, deeper integration with Google Ads, and greater privacy controls.

Sarah Woodward, the EVP of Growth at Three Five Two, shares with Marketers everything they need to know to prepare.

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