Atlanta Has the Ball + Entertainment Is the Assignment

Atlanta’s World Cup moment is here, and arriving at a time when sports, entertainment, tourism, and brand storytelling are increasingly overlapping. This is a significant marketing opportunity for everyone ranging from official brand sponsorships to local venues, neighborhoods, and cultural institutions to shape the visitor experience. How are marketers showing up and how should they?

Marketing Industry/TrendsSetup - marketing matchmakersJune 16, 2026World Cup, Sports marketing, AtlantaComment

The Sports Marketing Playbook Post-2020

The Sports Industry, one that heavily relies on in-person events, adapted swiftly following this brand new sense of urgency. Here are some lessons for future sports (or any industry’s) marketing playbook regarding innovation, adaptation, and flexibility from an AMA interview featuring Atlanta sports marketing leaders.