Rewiring established systems and pivoting in a new direction is no easy task, but almost seems unavoidable in today’s business climate. Since most companies are currently being put to the test and need to make a change, we asked innovation experts Kacie Lett, the SVP of Strategy, and Robert Berris, the SVP of Innovation, from the innovation and growth firm Three Five Two for their thoughts on how brands can best pivot procedures during a difficult time.
Read MoreInsider Intelligence expects the total number of connected devices to reach 64 billion by 2025. And, as devices increase, the home automation industry is projected to increase profits. This year alone, projected profits are 21 billion U.S. dollars.
Companies like Amazon, Google, Samsung, Ring, and the likes are leaders in this space, working on optimizing sophisticated smart tools to keep consumers connected as well as collecting data to continue improving their products and services.
Read MoreWith the potential to stifle one another, creativity and data have not always made the perfect pairing in marketing. But, just like how french fries and milkshakes are an unexpected combination, when a brand creates a strategy based on creative and data working in tandem, magic ensues.
We asked David Grzelak, Chief Strategy Officer from The Shipyard, a creative and strategic marketing agency, about extracting insights from data collected and how brands can overcome challenges to create a successful strategy.
Read MoreAs customer service has transformed throughout the years from a pleasant in-store experience to a cross-collaborative effort throughout the customer buying cycle, the root of it all remains the same: when companies decide to make delivering excellence a priority, it is a win-win situation for both the consumers and company alike.
What are the benefits of implementing a customer service -driven marketing strategy? Here are 3 tips to improve your customer service strategy during COVID-19.
Read MoreWhile companies spend a certain amount of time, thought, and money developing their external communication strategies for stakeholders and consumers, developing an internal communication strategy -- especially during a crisis -- is just as important.
Now that people are working remotely and have less face-to-face interaction, a cohesive internal communication strategy is vital for a company’s survival. Here is what your company can do:
Read MoreWhile the number of jobs in the marketing field will continue to increase over time, today’s marketing landscape does not guarantee that a recent marketing graduate will obtain an entry-level job in marketing. To say that there is a “conventional career path” to become a marketing executive would be a stretch, but there is a rough outline of what one could expect when climbing the career ladder.
Read MoreDuring a time of crisis, the last thing a consumer needs is a brand pushing a product into their face. At the same time, while brands need to be more empathetic and understanding, the last thing they should do is fall silent.
At the risk of sounding tone deaf, here are four things to think about before scheduling that post…
Read MoreWith the creation of email and social media channels, and advancements in video conferencing, the past few decades have proven that virtual connection can be just as strong, important, and effective as an in-person one.
Virtual events can be just as, if not more, effective as an in-person event. The transition to the new normal for events should be easy as long as companies focus on the “human element.”
Read MoreWith everyone scrambling to adjust their lives to a new schedule / routine due to COVID-19, here is some advice for employees and company leaders alike on best practices to balance work and day-to-day life from the comfort of your home.
Read MoreConsumers are adopting voice assistants at a rapid pace because they allow us to interact with technology on our terms—verbal communication.
Nebo Agency breaks down the current trail blazers in voice and how voice can be an effective addition to your company’s marketing strategy.
Read MoreTraditional media is often overlooked or “on trial” for not being an effective marketing strategy. Since digital media is apparently easier, cheaper, and more accessible, advertising through traditional platforms like print or television have, consequently, decreased over the past decade.
Despite the flair and benefits of new media marketing, traditional marketing campaigns still have their place in a company’s marketing strategy.
Read MoreWhether it’s for the food, party, friends, or actual game, it is no surprise that the Super Bowl is a major spectacle for sporting and avid commercial-watching fans alike. When viewing the Super Bowl, you can expect to see classic beer, car, and snack brands (looking at you, Doritos) representing proudly, but what about other brands?
Are there other days where brands can shine?
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