While the number of jobs in the marketing field will continue to increase over time, today’s marketing landscape does not guarantee that a recent marketing graduate will obtain an entry-level job in marketing. To say that there is a “conventional career path” to become a marketing executive would be a stretch, but there is a rough outline of what one could expect when climbing the career ladder.
Read MoreDuring a time of crisis, the last thing a consumer needs is a brand pushing a product into their face. At the same time, while brands need to be more empathetic and understanding, the last thing they should do is fall silent.
At the risk of sounding tone deaf, here are four things to think about before scheduling that post…
Read MoreWith the creation of email and social media channels, and advancements in video conferencing, the past few decades have proven that virtual connection can be just as strong, important, and effective as an in-person one.
Virtual events can be just as, if not more, effective as an in-person event. The transition to the new normal for events should be easy as long as companies focus on the “human element.”
Read MoreWith everyone scrambling to adjust their lives to a new schedule / routine due to COVID-19, here is some advice for employees and company leaders alike on best practices to balance work and day-to-day life from the comfort of your home.
Read MoreConsumers are adopting voice assistants at a rapid pace because they allow us to interact with technology on our terms—verbal communication.
Nebo Agency breaks down the current trail blazers in voice and how voice can be an effective addition to your company’s marketing strategy.
Read MoreTraditional media is often overlooked or “on trial” for not being an effective marketing strategy. Since digital media is apparently easier, cheaper, and more accessible, advertising through traditional platforms like print or television have, consequently, decreased over the past decade.
Despite the flair and benefits of new media marketing, traditional marketing campaigns still have their place in a company’s marketing strategy.
Read MoreWhether it’s for the food, party, friends, or actual game, it is no surprise that the Super Bowl is a major spectacle for sporting and avid commercial-watching fans alike. When viewing the Super Bowl, you can expect to see classic beer, car, and snack brands (looking at you, Doritos) representing proudly, but what about other brands?
Are there other days where brands can shine?
Read MoreHow often have you heard someone or even had the thought, “Millennials…” under your breath with a scoff. Whether it’s happening consciously or not, the oldest millennials are well into their late 30’s and aren’t the stereotypical media crazed teen texting during dinner…
While each generation certainly has their pros and cons, what are the common misconceptions that make marketers turn a blind eye? And what opportunities are marketers missing out on with some demographics?
Read MoreContent creation establishes your brand, influences marketing strategy and campaigns, emphasizes your brand values/message, and displays your digital marketing capabilities/product offerings. In this cluttered marketing world where the consumer is given an endless list of companies to choose from, creative content may be the very thing that diversifies your company.
If you do have your content marketing calendar set, more power to you and your marketing efforts. Even still, take a look at our content checklist to be sure you have covered all of your bases!
Read MoreCongratulations - you landed your next gig! And, like anything new, you’re probably experiencing a range of emotions - both good and bad.
No need to worry, we’ve all been there before.
Whether you’re hired as the new VP of Marketing or Marketing Manager, we collected expert advice from marketing leaders to prepare and guide you in your next role!
What advice would you give to marketers who are new to their role?
Read MoreDespite the launch leading to a number of computer crashes and frustrated fans, the streaming platform surpassed expectations and competitors by garnering up to 15 million subscribers by Thanksgiving day.
What can brands learn from Disney+’s dominance in the streaming industry to make a splash in their own?
Read MoreHoliday shoppers spend an average of $1,007.24 each during the Thanksgiving weekend, making it the largest shopping weekend - especially online shopping, accounting for over $7.9 billion of online sales in 2018 - of the year.
For most marketers, preparation for Black Friday and Cyber Monday campaigns takes place weeks in advance.
Setup asked a few retailers from all industries and backgrounds about their experience preparing for the big day(s) - giving us a behind the scenes look into a marketer’s preparation for Black Friday and Cyber Monday…
Read More
