Retail marketing is entering a new era where value, trust, and operational excellence matter more than volume, visibility, and trend-chasing. As shopper expectations evolve, smart retail marketers are embracing personalization, AI, and brand positioning that aligns with customer values. We spoke with Kaylin Staub, the Chief Marketing Officer at SupplyHouse, and a leader we believe to be leading the pack in these efforts. Check out her interview.
Read MoreIn the midst of change and new tech, Marti Walsh, VP of Customer Experience and Marketing at Kimberly-Clark Professional, brings us back to what really matters: showing up with purpose. In this conversation with Setup, she shares how her team builds trust through consistent omnichannel messaging, thoughtful use of AI, and a commitment to authenticity that connects with real people.
Read MoreHoliday shoppers spend an average of $1,007.24 each during the Thanksgiving weekend, making it the largest shopping weekend - especially online shopping, accounting for over $7.9 billion of online sales in 2018 - of the year.
For most marketers, preparation for Black Friday and Cyber Monday campaigns takes place weeks in advance.
Setup asked a few retailers from all industries and backgrounds about their experience preparing for the big day(s) - giving us a behind the scenes look into a marketer’s preparation for Black Friday and Cyber Monday…
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