In the midst of change and new tech, Marti Walsh, VP of Customer Experience and Marketing at Kimberly-Clark Professional, brings us back to what really matters: showing up with purpose. In this conversation with Setup, she shares how her team builds trust through consistent omnichannel messaging, thoughtful use of AI, and a commitment to authenticity that connects with real people.
Read MoreWith the holiday season in full swing, the Retail industry is heavily on the mind. As a part of our Industry Blog series, we interviewed Angela Johnson, the Chief Innovation Officer at edible, about her thoughts on the Retail space, and what trends she is noticing. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers face.
Read MoreHoliday shoppers spend an average of $1,007.24 each during the Thanksgiving weekend, making it the largest shopping weekend - especially online shopping, accounting for over $7.9 billion of online sales in 2018 - of the year.
For most marketers, preparation for Black Friday and Cyber Monday campaigns takes place weeks in advance.
Setup asked a few retailers from all industries and backgrounds about their experience preparing for the big day(s) - giving us a behind the scenes look into a marketer’s preparation for Black Friday and Cyber Monday…
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