Setup CEO + Founder, Joe Koufman, sat down with R. Ethan Braden, the Vice President, Chief Marketing and Communications Officer of Texas A&M University, to talk about courageous leadership, brand clarity, and what it takes to connect an institution’s essence to the people it serves.
Read MoreSetup CEO + Founder, Joe Koufman, sat down with Katie Williams, the CMO of The J.M. Smucker Company, to talk about the balance between humility and confidence, curiosity in leadership, empathy, taking chances, and more.
Read MoreSetup CEO + Founder, Joe Koufman, sat down with Carlota Feliu Argila, the Head of Marketing for the Americas for Hewlett-Packard's Industrial Print Division. They talked about staying close to the customer, bringing clarity to complexity, leading with integrity and positivity, and what it takes to turn strategy into execution.
Read MoreSetup CEO + Founder, Joe Koufman, sat down with Thomas Winstanley, the EVP and General Manager at Edible Brands who is more specifically focused on edibles.com within Edible Brands. Winstanley shared how his failures led to his greatest success, the importance of a strong foundation, his favorite brand is a pencil, and more.
Read MoreSetup CEO + Founder, Joe Koufman, sat down with Francesco Federico, the Chief Marketing Officer at S&P Global, to talk about leadership, integrity, curiosity, brand admiration, and the lessons he has learned from marketing across both consumer and B2B environments.
Read MoreSetup CEO + Founder, Joe Koufman, sat down with Stefano Marrone, the Chief Marketing Officer of Siebert Financial, to talk about creating processes, being both left and right brain, creative brands, and more.
Read MoreSetup CEO + Founder, Joe Koufman, sat down with Gabie Boko, the Chief Marketing Officer for NetApp, to talk about staying consumer focused, being bold, and loving the LEGO brand.
Read MoreSetup CEO + Founder, Joe Koufman, sat down with Don McGuire, the EVP and Chief Marketing Officer for Qualcomm, to talk about seizing the moment of opportunity, empathetic leadership, Louis Vuitton, and more.
Read MoreSetup CEO + Founder, Joe Koufman, sat down with Brett Hannath, the Corporate VP, Global Marketing of Intel, to talk problem solving, transparent leadership, the bricks-and-mortar experience, and more.
Read MoreSetup CEO + Founder, Joe Koufman, sat down with Ron McMurtrie, the CMO of Honeywell, to talk about purpose-driven leadership, having a team-focused mentality, starting with why, and more.
Read MoreSetup CEO + Founder, Joe Koufman, sat down with Navin Sharma, Chief Marketing Officer at Church’s Texas Chicken, to talk about the importance of hard work, resilience, and why simply getting started is often the most imperative step to success.
Read MoreSetup CEO + Founder, Joe Koufman, spoke with Joshua Sims Sr., the Chief Marketing Officer at Noble Food and Pursuits about how he prioritizes relationships and embodies the humanization of marketing.
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