#MarketersBreakfast - New Year, New Marketing Initiatives

Setup is dedicated to connecting established brands with exceptional marketing agencies. Each quarter, Setup hosts a #MarketersBreakfast that facilitates mixing and mingling between the two and encourages discussion about relevant marketing trends.

This quarter, the breakfast served as a reflection of 2018 marketing efforts. The discussion, lead by attendees from agency partners and brands like Coca-Cola, The Home Depot, Amazon Web Services, Red Bull, and ParkMobile, evolved from 2018 lessons to notable marketing trends.

Marketers Toolbox - Sendible

Agency life is busy enough when you are pulled every which way by your client. Sendible helps social media marketers increase productivity and improve client’s social presence by having a central hub for all social activities.

#MarketersToolboxSetup - marketing matchmakersDecember 7, 2018#MT - Social Media, #MT - ProductivityComment

Gifts for Marketers

The holidays are swiftly approaching and you don’t have a gift for your marketing team. Your co-workers are nice. Past happy hours have been enjoyable, but who are they outside of work and what do they even like?

No one co-worker is the same, so we compiled a list of gifts for the different types of marketers found in your office space.

Marketing Industry/TrendsSetup - marketing matchmakersDecember 4, 2018marketing gifts, giftsComment

Marketers Toolbox - Hootsuite

If you’re a social media marketer handling multiple social accounts, this social media management platform will help you balance, organize, schedule, and analyze posts.

#MarketersToolboxSetup - marketing matchmakersNovember 30, 2018#MT - Social MediaComment

4 Unique Black Friday Stories You May Not Have Heard

Since its ”humble” beginnings in the 1950s, Black Friday has cemented itself into our yearly festivities. People prioritize it, gather together, and camp out just to await the special deals that will define their holiday experience. This tradition is a day created for and centered around consumers and consumerism.

We all know Amazon sales soared, but which brands were the unsung heroes of Black Friday? What did we learn from their creative deals?

Marketing Industry/TrendsSetup - marketing matchmakersNovember 27, 2018black friday, cyber monday, marketing strategyComment

Marketers Toolbox - Sawa

Are you a graphic designer who gets frustrated with the amount of time it takes to redesign and customize an image for a specific platform? Sawa - an automated graphic design platform - may be able to help!

#MarketersToolboxSetup - marketing matchmakersNovember 23, 2018#MT - Productivity, graphic designComment

Marketers Toolbox - Socialbakers

Improve your social media presence by truly analyzing the preferences, behavioral patterns, and interests of your audience.

Socialbakers helps social marketers cater and plan content more efficiently and productively to their target market.

#MarketersToolboxSetup - marketing matchmakersNovember 16, 2018#MT - Productivity, #MT - Social Media, #MT - MarketingComment

Marketing? Who Needs It?

It’s a no brainer that marketing is the least important department in the C-suite. They’re like the appendix or the wisdom teeth of the body - useless, take up too much space, and cost a fortune to maintain or remove. With their booze and their boisterous personalities, it’s no use funding a department that makes strategic decisions solely based on fluffy, unsubstantial metrics.

If you’re still on the fence and find “value” in marketing, below is just the beginning of what is an endless list of unforgivable and unnecessary burdens marketing bestows on companies. Here is why marketing is ruining your business…

Marketing Industry/TrendsSetup - marketing matchmakersNovember 13, 2018Marketing, marketing continuing educationComment

Marketers Toolbox - Monday.com

Monday is a project management tool that helps teams take control of their processes by syncing all their information, assigning accountability, streamlining accountability, and tracking completion.

5 Tips to Prepare Marketers for an Annual Performance Review

Whether you are a Chief Marketing Officer (CMO), a content marketing manager, or social media specialist, you are going to have an annual review with your superior.

This is an opportunity for self reflection and professional development: Are you meant for this job? Are you meant for this company? Are you meeting expectations? Are you exceeding them?

Here are five tips to keep in mind when preparing for an annual performance review…

Marketers Toolbox - Loom

Loom is a communication tool that uses video to provide detailed instructional videos to team members and support to customers.

Loom allows users to create unlimited videos that give communication and service a friendlier touch.

#MarketersToolboxSetup - marketing matchmakersNovember 2, 2018#MT - Productivity, #MT - CollaborationComment

CTA - SEO - PPC - WTF??? 16 Marketing Agency Acronyms You Need to Know

Between the APIs, ROIs, and BOPUS mumbo jumbo, there is a lot going on in the marketing world. But instead of saying TTYL (talk to you later) and leaving you guessing about these mysterious phrases, we are here to demystify the masses.

Here are the most important acronyms you need to know in the agency world.

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