Marketers Toolbox - Hootsuite
What is Hootsuite?
Hootsuite is the world’s most widely used social media management platform that integrates different social networks and organizes social media strategies.
Why is this tool helpful?
Hootsuite allows marketers to organize, schedule, collaborate, and monitor social media posts for multiple accounts. Organizing and scheduling posts in advance speeds up the approval process which, in turn, makes efforts more efficient and productive. A more proficient social media marketing strategy regulates and increases overall engagement leading to leads or eventual revenue.
How is it used?
Hootsuite allows users to plan social media posts on a calendar and track progress. By analyzing the effectiveness of organic posts or paid ads, users can make more informed decisions. The platform also integrates with multiple networks like Facebook, Instagram, YouTube, LinkedIn, Twitter, and Pinterest to amplify social reach and help marketers target multiple audiences.
Who would benefit from using this tool?
Anyone working for an agency on a social team or any social media marketer would benefit from using this tool. The tool is very easy to understand, but some users have issues with publishing features. If the user does not use Hootsuite, there are plenty of social media platforms that vary in pricing and features offered available.
Check out other social media platform options:
Hootsuite is initially relatively affordable for the average marketer, but additional features and add-ons may be too costly. The pricing plans and offerings vary depending on the number of users and social media accounts needed.
Organizing content across teams and departments for multiple accounts is bound to get messy. This tool helps individuals and teams create and manage content for social media platforms. Loomly even provides helpful optimization tips to help users get ahead of the competition and rank higher in SEO.
Read if Loomly is the right social media calendar tool for your company!
Do you have a blog, but are too busy to run an effective social media campaign? MissingLettr is a strategic content marketing tool that helps plan and automate published blogs into social media campaigns to increase traffic.
Content creation and copywriting is a reflection of a brand’s quality and promise. If you’re a writer for social media, blog content, website formatting, or even an account manager writing emails…make sure you plan, edit, collaborate, and write your copy in the most effective way possible by using these writing tools.
Improve your Instagram and Pinterest presence by planning more strategically and analyzing performance results using Tailwind.
Imagine if you are a social media manager who doesn’t have to worry about posting something every day. Sked is an Instagram scheduling tool that utilizes scheduling and analytical data to make effective, efficient, and timely social media postings.
Instagram has grown in popularity among the social media platforms for its ability to visually captivate and portray a company’s essence. Unfortunately, not all companies have their entire brand story, product/service offerings, or about section on their Instagram and, in order to make a sale or conversion, need the viewer to visit their website. Instagram only offers one clickable link that better count….enter Linktree.
Tailored and specific content marketing is becoming increasingly important to businesses. Search engine optimization (SEO) and keyword research help refine digital marketing content. In fact, detailed keywords help companies rank first on search engines and are the reason companies are found through organic search. Marketers are investing an increasing amount of time into keyword research because keywords can define a company and lead to deeper conversions…Here are some keyword research tools that can help:
AgencySparks selected a few video marketing tools that may help spruce up your content creation process, enhance your social media posts, simplify video editing, and add to any creative strategy. If you have a flexible marketing budget and can experiment with the idea of changing up what type of platform your content is consumed on, take the risk and venture into investing in the audio/visual realm!
The chances a company can afford to hire a professional photographer every time a visual is needed for a graphic or ad design are slim. To counteract this, companies buy photo subscriptions for up to $500 for professional photos - something that may be out of the budget range for some marketers.
Fortunately, there are several free stock image tools for the social media managers, content creators, bloggers, graphic designers, and ad creators who need to design at a rapid pace but may lack a hefty marketing budget or photography experience.
Agency life is busy enough when you are pulled every which way by your client. Sendible helps social media marketers increase productivity and improve client’s social presence by having a central hub for all social activities.