Customer Service’s Key Role in Marketing Today

As customer service has transformed throughout the years from a pleasant in-store experience to a cross-collaborative effort throughout the customer buying cycle, the root of it all remains the same: when companies decide to make delivering excellence a priority, it is a win-win situation for both the consumers and company alike.

What are the benefits of implementing a customer service -driven marketing strategy? Here are 3 tips to improve your customer service strategy during COVID-19.

Marketing Industry/TrendsSetup - marketing matchmakersApril 14, 2020covid-19, crisis, customer serviceComment

The Importance of Internal Communication During a Crisis: Tips + Tricks

While companies spend a certain amount of time, thought, and money developing their external communication strategies for stakeholders and consumers, developing an internal communication strategy -- especially during a crisis -- is just as important.

Now that people are working remotely and have less face-to-face interaction, a cohesive internal communication strategy is vital for a company’s survival. Here is what your company can do:

Marketing Industry/TrendsSetup - marketing matchmakersApril 7, 2020covid-19, crisis, messaging, internal strategy, internal alignment, internal communication, communication, team management, team communication, remote team, remote workComment

The Marketing Career Path : From Entry-Level to Chief Marketing Officer

While the number of jobs in the marketing field will continue to increase over time, today’s marketing landscape does not guarantee that a recent marketing graduate will obtain an entry-level job in marketing. To say that there is a “conventional career path” to become a marketing executive would be a stretch, but there is a rough outline of what one could expect when climbing the career ladder.

Marketing Industry/Trends, Marketing Career AdviceSetup - marketing matchmakersApril 3, 2020jobs in the marketing field, marketing landscape, recent marketing graduate, entry-level job in marketing, conventional career path to become a marketing executive, career ladder, marketing career path, entry-level job, experience required, average salary, entry-level marketing job titles, account coordinator, social media coordinator, project coordinator, event marketing coordinator, event marketing specialist, marketing specialist, marketing experience, tasks that entry level marketing jobs require, customer service, can anyone be a marketer?, long-term career, marketing manager, advertising manager, public relations manager, promotions manager, brand manager, sales manager, social media manager, community manager, product marketing manager, marketing management, marketing strategy, execution of the marketing strategy, employee growth, director of marketing research, director of advertising sales, director of media, director of marketing, director of public relations, director of marketing analytics, customer data, business goals, purchase intention, VP of marketing, vice president of marketing, VP of brand development, VP of digital marketing, business skills, work across departments, chief marketing officer, CMO, most senior marketing position, marketing initiatives, ROI of marketing, performance review, marketing roles, job seeker content, recruitment, hierarchy, marketing continuing education, sparksouth Comments

Sensitivity in Brand Messaging During a Crisis

During a time of crisis, the last thing a consumer needs is a brand pushing a product into their face. At the same time, while brands need to be more empathetic and understanding, the last thing they should do is fall silent.

At the risk of sounding tone deaf, here are four things to think about before scheduling that post…

Marketing Industry/TrendsSetup - marketing matchmakersMarch 31, 2020covid-19, coronavirus, insensitive, sensitivity, messaging, remote workComment

Virtual Marketing: In-person To Online Marketing Events

With the creation of email and social media channels, and advancements in video conferencing, the past few decades have proven that virtual connection can be just as strong, important, and effective as an in-person one.

Virtual events can be just as, if not more, effective as an in-person event. The transition to the new normal for events should be easy as long as companies focus on the “human element.”

Marketing Industry/TrendsSetup - marketing matchmakersMarch 24, 2020virtual marketing, networking events, virtual events, eventsComment

How to Work From Home + Maintain Your Sanity

With everyone scrambling to adjust their lives to a new schedule / routine due to COVID-19, here is some advice for employees and company leaders alike on best practices to balance work and day-to-day life from the comfort of your home.

Marketing Industry/TrendsSetup - marketing matchmakersMarch 17, 2020remote workComment

What Does Your Brand Sound Like?

Consumers are adopting voice assistants at a rapid pace because they allow us to interact with technology on our terms—verbal communication.

Nebo Agency breaks down the current trail blazers in voice and how voice can be an effective addition to your company’s marketing strategy.

Marketing Industry/TrendsSetup - marketing matchmakersMarch 10, 2020voice search queries, voice search, voice assistants, brand soundComment

The Case for Traditional Media Marketing

Traditional media is often overlooked or “on trial” for not being an effective marketing strategy. Since digital media is apparently easier, cheaper, and more accessible, advertising through traditional platforms like print or television have, consequently, decreased over the past decade.

Despite the flair and benefits of new media marketing, traditional marketing campaigns still have their place in a company’s marketing strategy.

Marketing Industry/TrendsSetup - marketing matchmakersFebruary 25, 2020traditional marketing, traditional media, new mediaComment

The Other “Super Bowls” for Brands

Whether it’s for the food, party, friends, or actual game, it is no surprise that the Super Bowl is a major spectacle for sporting and avid commercial-watching fans alike. When viewing the Super Bowl, you can expect to see classic beer, car, and snack brands (looking at you, Doritos) representing proudly, but what about other brands?

Are there other days where brands can shine?

Marketing Industry/TrendsSetup - marketing matchmakersFebruary 4, 2020Super Bowl ads, super bowl, super bowl commercials, Super Bowl, super bowl advertisementsComment

Reset Expectations: Generational Marketing Check-in

How often have you heard someone or even had the thought, “Millennials…” under your breath with a scoff. Whether it’s happening consciously or not, the oldest millennials are well into their late 30’s and aren’t the stereotypical media crazed teen texting during dinner…

While each generation certainly has their pros and cons, what are the common misconceptions that make marketers turn a blind eye? And what opportunities are marketers missing out on with some demographics?

Marketing Industry/TrendsSetup - marketing matchmakersJanuary 14, 2020generation z, generational marketing, gen zs, gen zers, gen z, Generation X, Generation Y, millennial, marketing to millennials, Baby BoomersComment

Your 2020 Content Marketing Calendar Checklist

Content creation establishes your brand, influences marketing strategy and campaigns, emphasizes your brand values/message, and displays your digital marketing capabilities/product offerings. In this cluttered marketing world where the consumer is given an endless list of companies to choose from, creative content may be the very thing that diversifies your company.

If you do have your content marketing calendar set, more power to you and your marketing efforts. Even still, take a look at our content checklist to be sure you have covered all of your bases!

Marketing Industry/TrendsSetup - marketing matchmakersJanuary 7, 2020content calendarComment

#AsktheExperts - 5 Tips for Marketers Who are New to a Role

Congratulations - you landed your next gig! And, like anything new, you’re probably experiencing a range of emotions - both good and bad.

No need to worry, we’ve all been there before.

Whether you’re hired as the new VP of Marketing or Marketing Manager, we collected expert advice from marketing leaders to prepare and guide you in your next role!

What advice would you give to marketers who are new to their role?

Marketing Industry/Trends, Marketing Career AdviceSetup - marketing matchmakersDecember 17, 2019advice, advice for marketers, advice to young professionals, marketing roles, agency rolesComment