Ideas for Generating Content When Writer's Block Strikes

Marketing Industry/TrendsJune 13, 2016writer's block, content creation, snackable content, website content, writing, Charles Bukowski, B2C, B2B Marketing, Portent, HubSpot, creative, Google Alerts, Content Marketing Institute, content strategyComment

More Is Less: Too Many Choices, Too Little Satisfaction

Marketing Industry/TrendsJune 6, 2016choice overload, decision making, decision fatigue, categorization, Sheena Iyengar, TED Talks, Simple living, minimalism, minimalist marketing, marketing, product customization, consumer strategy, customer journeyComment

Cord-Cutting, Customization, and Cable Cartels

A Brief History of Agency Holding Companies

Marketing Industry/TrendsSetup - marketing matchmakersMay 19, 2016agency of record, specialist agencies, AOR, WPP, Publicis Groupe, Omnicom, Dentsu, AOR model, Interpublic Group, agency holding companiesComment

Defining Marketing Buzzwords

Marketing "gurus" (another buzzword) began using the term: "Content is King!" within the last five years, as if it’s an entirely new type of marketing strategy. The problems with this overused statement are: 1. It refers to mostly digital content, and 2. The phrase itself implies that content creation hasn’t been a fundamental part of every marketing strategy in all of history. \

What are other marketing buzzwords do you need to be aware of?

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