Data-Fueled B2B Digital Marketing: Pretty Much Standard Practice At This Point

Marketing Industry/TrendsJanuary 15, 2016big data, data, B2B Marketing, programmatic media, digital marketing, Capitol Media Solutions, targeted marketing, marketing technology, predictive analytics, account-based marketing, third-party dataComment

Creating A Marketing Budget

As each year comes to an end, it is important to reevaluate expenses and properly plan a marketing budget.

AgencySparks can help assist you in figuring out which costs align with your company’s overall goals and strategy. Read more for questions to consider when planning your marketing budget and download a free budgeting template.

Tools Vs. Experience

Marketing Industry/TrendsDecember 16, 2015Tools, photography, professionals, amateurs, smartphone, brand ambassador, influencers, publishing tools, publishing platforms, marketing, marketing agencies, content creation, creative Comment

RadioShack’s Latest Marketing Ploy Desperate Attempt to Increase Millennial Relevancy

Marketing Industry/TrendsDecember 7, 2015marketing to millennials, #millennials, RadioShack, Nick Cannon, creative, marketing, Boomer, 50+ marketing, Baby Boomers, celebrityComment

Why Agency Spec Creative Is Ridiculous

Marketing Industry/TrendsSetup - marketing matchmakersNovember 12, 2015Comment

Setup® is to CMOs as Hired.com is to Job-Seekers

Marketing Industry/Trends, Setup News/EventsSetup - marketing matchmakersNovember 9, 2015#JobSeekers, #JobSeeker, Hired.com, CMO, VC Funding, Paid Social, Facebook, marketing, technology, big data, Customized job search, recruitingComment

Big Marketing Agencies Are in Big Trouble

Marketing Industry/TrendsOctober 23, 2015 Comments

Multi-Agency Marketing Model - Infographic

Marketing Industry/TrendsSetup - marketing matchmakersOctober 8, 2015marketing agencies, multi-agency model, infographicComment

How to Manage The Multi-Agency Model

Marketing Industry/TrendsJuly 24, 2015multi-agency model, Specialist agencies, ful-service agencies, AOR model, agency-client relationship, types of agenciesComment

3 Awesome Analogies That Explain Specialist vs Full-Service Agencies

Marketing Industry/TrendsSetup - marketing matchmakersJuly 15, 2015analogy, AgencySparks, Specialist agencies, ful-service agencies, types of agenciesComment

The Ultimate Onboarding Guide for a New Agency

Avoid messy breakups by selecting the right agency the first time. Find and select a marketing agency using this free and detailed Agency Onboarding Guide.