At our latest #MarketingMixer, we leaned into our matchmaking mantra and hosted a virtual interview and networking event featuring the Atlanta Hawks and State Farm Arena Chief Marketing Officer (CMO), Melissa Proctor.
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Despite the innumerable and obvious setbacks the coronavirus has had on the restaurant industry, there are some silver linings amidst the challenges. We spoke with restaurant industry representatives to get a gauge on what the restaurant and service industry currently looks like and what the future holds moving forward.
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Given the change in consumer behavior and increase in digital marketing adaptation, we reached out to some paid media experts to understand how marketers are best utilizing paid media at this time and what trends are arising.
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Due to its consumer-facing nature, the B2C industry shines brighter in the spotlight than B2B. Given that they are both a “people” business, however, the two share a good bit in common.
We asked B2B marketing agency experts about the current status of the B2B industry, how it is changing and being influenced by the B2C industry, and how B2B is adapting to the current demand of the pandemic.
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“Nobody gives a sh*t about your resume,” Joe Koufman, CEO and Founder of Setup blatantly stated in an interview with Hard Corps marketing.
What does this mean and how can job seekers best stand out?
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Joe Koufman, CEO and Founder of Setup, shares the key steps behind building, nurturing, and maintaining a strong business network.
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LinkedIn is increasingly becoming a valuable social media platform for business professionals to connect, network, and grow. Although the pandemic has led to challenges for LinkedIn’s own ad revenue and employees, the potential it offers to alert job seekers of trends or connect professionals with one another is incomparable.
How can users best optimize the platform?
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With the video capabilities of the beloved Vine platform, the sharing capabilities of Facebook, and the meme capabilities of Twitter, TikTok has other social platforms running scared (and even attempting to create worthy competitors like the failed Lasso and the upcoming Reels).
What can marketers learn about consumers from TikTok’s speedy rise?
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Have you ever worked for an advertising agency? If you have, chances are you can reflect upon your onboarding at that agency for a brief moment. Chances are it wasn’t very involved and everyone at the agency was extremely busy. Perhaps they provided you a few guidelines, rules and paperwork, but then they likely threw you right into the work. Agencies tend to run lean, so by the time they decide to actually make a new hire, they really need that new hire to be working and producing immediately.
If you haven’t worked for an agency, perhaps you’ve had a similar experience at some point in your career. Most working people can relate to subpar onboarding experiences.
So, what should onboarding look like?
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In an endless list of challenges, COVID-19 has presented several industries with the need to reform and adapt to fit current demands. Mandated social distancing and stay-at-home orders have led to an increased reliance on technology in both personal and professional matters. From changing the way people work, to how they operate their business, the IT + Services industry has played a crucial role in helping people transition during the pandemic.
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The Capability Showcase gives viewers an exclusive look into the process and strategy behind developing a successful marketing campaign for established brands like Coca-Cola, Pampers, YouTube, and more.
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While COVID-19 has certainly devastated the world and altered what people and businesses consider “normal” in their day to day, the virus looks like it is here to stay (at least for a while), and this is our new “normal.”
What does this mean for businesses?
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