The Power of LinkedIn
Similar to TikTok’s dominance in the social media landscape, LinkedIn has seen a surge of users and posts in the last few months due to the pandemic.
In a Q2 earning’s report, LinkedIn saw a 26% rise in sessions for the quarter and a 50% monthly usage increase in March for LinkedIn Learning. Conversations on the platform revolved around remote/online learning and working as well as social distancing, and users consumed over 4 million hours of content. With a user base of more than 706 million professionals in Q3 2020, Microsoft reported that they are seeing record engagement and 20% year-over-year increase in revenue.
Evidently, LinkedIn is serving as a valuable asset to a multitude of users. The platform even offered additional resources/services and data based on behaviors to help users navigate this uncertain time.
How can you get the most out of LinkedIn?
As a user of LinkedIn, you are representing your professional self as well as your company. Any investment you put in is a win-win for your current and future career.
Spend this time…
Investing in your network
Investing in yourself
Investing in your team/job
Tips to invest in your network
Connect with old contacts
Comment/engage with posts on your feed
Send a message to and connect with aspirational connections/influencers in your field
Right now, people may be more accessible/online than ever. Take the time to look through your contacts and rekindle that spark with people from your past.
Tips to invest in yourself
Join groups on LinkedIn for the latest news in your industry and interests
Post thoughts, life lessons, and exciting news based on your unique experience
Update your profile by using keywords in your bio to attract recruiters or desirable connections
Give and receive endorsements
Utilize the LinkedIn resources/LinkedIn Learning to freshen up skills
According to the LinkedIn Q3 report, users watched 4 times the amount of LinkedIn Learning content in June 2020 compared to June 2019. LinkedIn Learning focuses on enhancing the user’s skillsets, in addition to offering courses to develop proficiency in Microsoft Teams.
Tips to invest in your team/job
Use the “Kudos” feature to celebrate team members while you’re distanced
Stay connected with team updates using the “Teammates” feature
Share the good news, content, and blogs from your company on your feed
Enable your sales team by utilizing LinkedIn Sales Navigator and Dynamics 365
Going the extra mile to show appreciation and dedication to your team and company may make you feel more connected and energetic about work.
LinkedIn is increasingly becoming a valuable social media platform for business professionals to connect, network, and grow. Although the pandemic has led to challenges for LinkedIn’s own ad revenue and employees, the potential it offers to alert job seekers of trends or connect professionals with one another is incomparable.
According to the 2023 Setup Marketing Relationship Survey, Word-of-mouth and Referrals consistently remain the most frequent methods Clients use to find new Agency Partners.
This has been the case for the last five years of the Marketing Relationship Survey.
What does this mean for Clients + Agencies? How can they optimize their efforts with this knowledge?