The Power of LinkedIn

Similar to TikTok’s dominance in the social media landscape, LinkedIn has seen a surge of users and posts in the last few months due to the pandemic. 

In a Q2 earning’s report, LinkedIn saw a 26% rise in sessions for the quarter and a 50% monthly usage increase in March for LinkedIn Learning. Conversations on the platform revolved around remote/online learning and working as well as social distancing, and users consumed over 4 million hours of content. With a user base of more than 706 million professionals in Q3 2020, Microsoft reported that they are seeing record engagement and 20% year-over-year increase in revenue.

Evidently, LinkedIn is serving as a valuable asset to a multitude of users. The platform even offered additional resources/services and data based on behaviors to help users navigate this uncertain time. 

 

How can you get the most out of LinkedIn? 

As a user of LinkedIn, you are representing your professional self as well as your company. Any investment you put in is a win-win for your current and future career. 

Spend this time…

  1. Investing in your network 

  2. Investing in yourself 

  3. Investing in your team/job

 

Tips to invest in your network 

  • Connect with old contacts 

  • Comment/engage with posts on your feed

  • Send a message to and connect with aspirational connections/influencers in your field

Right now, people may be more accessible/online than ever. Take the time to look through your contacts and rekindle that spark with people from your past. 

 

Tips to invest in yourself

  • Join groups on LinkedIn for the latest news in your industry and interests 

  • Post thoughts, life lessons, and exciting news based on your unique experience

  • Update your profile by using keywords in your bio to attract recruiters or desirable connections

  • Give and receive endorsements 

  • Utilize the LinkedIn resources/LinkedIn Learning to freshen up skills 

According to the LinkedIn Q3 report, users watched 4 times the amount of LinkedIn Learning content in June 2020 compared to June 2019. LinkedIn Learning focuses on enhancing the user’s skillsets, in addition to offering courses to develop proficiency in Microsoft Teams. 

 

Tips to invest in your team/job

  • Use the “Kudos” feature to celebrate team members while you’re distanced

  • Stay connected with team updates using the “Teammates” feature

  • Share the good news, content, and blogs from your company on your feed

  • Enable your sales team by utilizing LinkedIn Sales Navigator and Dynamics 365

Going the extra mile to show appreciation and dedication to your team and company may make you feel more connected and energetic about work.

LinkedIn is increasingly becoming a valuable social media platform for business professionals to connect, network, and grow. Although the pandemic has led to challenges for LinkedIn’s own ad revenue and employees, the potential it offers to alert job seekers of trends or connect professionals with one another is incomparable. 

 

 
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