Brewed for Impact: How BLK & Bold Is Leading the Next Wave of Beverage Marketing

When it comes to purchasing, today’s consumers want more than just a product–they want something to believe in. The rise of purpose-driven brands, founder visibility, AI-powered personalization (with boundaries), and culturally rooted storytelling are reshaping how beverage companies connect with their audiences.

BLK & Bold, a coffee brand built on community, culture, and impact, is a leader in this movement. In this exclusive interview with Co-Founder Rod Johnson, Johnson shares how they’re redefining what it means to market in the beverage space.

Industry BlogsSetup - marketing matchmakersJune 3, 2025Food and Beverage, industry blogComment

The Evolving Financial Industry | Balancing AI, Compliance + Creativity in 2025

The financial services industry has never been known for moving fast—but in 2025, the pressure is on. With artificial intelligence (AI) redefining customer engagement, fintech innovations raising consumer expectations, and tighter regulations around data privacy, marketing leaders in finance are rethinking how they show up, connect, and grow.

Industry BlogsSetup - marketing matchmakersApril 29, 2025financial industry, industry blog, insurance industryComment

‘Tis the Holiday Season to Gather... and Build Brand Loyalty

The holiday season means show time for a number of industries, meaning Brands need to be on their A-game. With fierce competition and distractions abound, how can your company leave a lasting impression during the holidays to maintain Brand loyalty during the holidays and beyond?

Marketing Industry/TrendsSetup - marketing matchmakersOctober 15, 2024industry blog, brand loyaltyComment

Marketing, the Applied Division of Psychology

Jake McKenzie, the CEO of Intermark Group, a leading firm in psychology-driven marketing, shares his thoughts on the Professional Services industry, and how marketers can improve their data use overall.

Industry BlogsSetup - marketing matchmakersJanuary 30, 2024industry blogComment

10 Marketing Industry Lessons from 2023 Infographic

Our Industry Blog series is an informative cheat sheet to know what industry leaders are focusing on across verticals. Although every audience and product is different, the lessons we can learn and implement from one another will help elevate strategies, services, and business. We wrote about the top 10 lessons from this year in a blog, and here they are summarized in an infographic.

InfographicsSetup - marketing matchmakersDecember 12, 2023industry blogComment

10 Marketing Industry Lessons from 2023

Our Industry Blog series is an informative cheat sheet to know what industry leaders are focusing on across verticals. Although every audience and product is different, the lessons we can learn and implement from one another will help elevate strategies, services, and business. These are the top 10 lessons from marketing leaders in 2023 that we’ve gathered across industries from Sports Marketing to Manufacturing and more.

Industry BlogsSetup - marketing matchmakersDecember 12, 2023industry blogComment

A Trip To The Travel + Tourism Industry

In our latest industry feature exploring the Travel and Tourism industry, Kelly Chartre, the VP of Marketing at Fox World Travel, and Martin Stoll, the CEO of Sparkloft Media share their observations and insights.

Industry BlogsSetup - marketing matchmakersNovember 9, 2023travel industry, tourism industry, industry blogComment

Technology Industry Takeover

At Setup, we regularly interview marketing leaders from different industries ranging from Healthcare to Entertainment. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

In our latest feature exploring the Technology industry, Co-Founder and CEO of ReaLift LLC, Ronald Dod, shares his observations and insights.

Industry BlogsSetup - marketing matchmakersOctober 24, 2023industry blog, technologyComment

A Check-up On The Health + Wellness Industry

At Setup, we talk to a variety of Marketing experts in various industries. Surprisingly, there is a lot of overlap behind their schools of thought, advice, and noticeable trends. We recently spoke to Kelly Deen, the Chief Commercial Officer/CMO at kencko, and Jamie Eslinger, the SVP of Marketing + Integration at The Little Gym & Snapology, about the Health + Wellness Industry.

Industry BlogsSetup - marketing matchmakersJuly 11, 2023industry blogComment

A Personal Look at the Financial Services Industry

At Setup, we are in a unique position where we talk to Marketing experts in various industries. Surprisingly, there is a lot of overlap behind their school of thought, advice, and noticeable trends. We recently spoke to Karen Doyle, a Senior Content Writer at Hiscox USA, and Erich Meier, the Director of Marketing at Priority about the Financial Services Industry. Since we wrote a blog over a year ago about the Financial Services Industry, we wanted to know the latest scoop and if any priorities changed.

Industry BlogsSetup - marketing matchmakersMay 2, 2023industry blog, financial industryComment

3 Things to Chew On | How The Snack and Beverage Industry Maintains Relevancy

New trends brought on by the pandemic and social media have forced the Snack and Beverage industries to pivot in order to meet the demands of their changing consumer base.

As information becomes more widespread and consumers are becoming more selective, snack and soda brands are evolving to stay relevant by changing product development, brand identity, and marketing.

Marketing Industry/TrendsSetup - marketing matchmakersSeptember 13, 2022industry blogComment

Behind the Veil of the Beauty Industry

In our ever-changing and fast-paced world, Setup likes to stay on top of the current trends in the marketing industry. For the latest installment of our industry blog series, we are focusing on marketing in the Beauty industry to investigate recent changes and trends to stay top of mind.

We spoke with marketing leaders from Unilever for the latest insights on changes in the industry.

Industry BlogsSetup - marketing matchmakersMay 4, 2022industry blogComment