The Evolution of Marketing: How AI is Reshaping Marketing in 2024

In the fast-paced world of digital marketing, it might feel impossible to keep up. Staying ahead of the curb is as important as having your morning coffee – miss it, and you might find yourself dozing off at the wheel.

You can’t go anywhere without hearing people talk about Artificial Intelligence (AI), but it isn't just a fancy buzzword; it's critical to making sure you aren’t missing key opportunities. Elaine Fowler, Director of Market Strategy, Experience & Marketing at Sagepath Reply, shares how marketers can best optimize AI to improve their marketing strategy.

The Personal Touch of Technology in 2024

In this industry blog featuring the Technology sector, we have insights from a Cyber Technology + Services company, as well as a Wireless Services company, giving us a wide perspective of the innovation and next steps for companies protecting and expanding our networks.

The following responses are from Colleen Murphy-Gomez, Vice President of Marketing, iBwave Solutions Inc., and Noa Benari, the Vice President of Marketing at Sygnia.

Industry BlogsSetup - marketing matchmakersFebruary 6, 2024technology, emerging technologyComment

Marketing, the Applied Division of Psychology

Jake McKenzie, the CEO of Intermark Group, a leading firm in psychology-driven marketing, shares his thoughts on the Professional Services industry, and how marketers can improve their data use overall.

Industry BlogsSetup - marketing matchmakersJanuary 30, 2024industry blogComment

10 Marketing Industry Lessons from 2023

Our Industry Blog series is an informative cheat sheet to know what industry leaders are focusing on across verticals. Although every audience and product is different, the lessons we can learn and implement from one another will help elevate strategies, services, and business. These are the top 10 lessons from marketing leaders in 2023 that we’ve gathered across industries from Sports Marketing to Manufacturing and more.

Industry BlogsSetup - marketing matchmakersDecember 12, 2023industry blogComment

The Detail is in the Retail - Industry Updates

With the holiday season in full swing, the Retail industry is heavily on the mind. As a part of our Industry Blog series, we interviewed Angela Johnson, the Chief Innovation Officer at edible, about her thoughts on the Retail space, and what trends she is noticing. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers face.

Industry BlogsSetup - marketing matchmakersDecember 5, 2023retail marketingComment

The Human Element Behind The Manufacturing Industry

Although we have covered the Manufacturing industry in the past, we spoke with some marketing leaders Andrea Arnold, the Senior Manager, Global Marketing, eMobility at Eaton, and Marcus Lennon, Sector Marketing & GTM at Jabil, to get the latest updates and news.

Industry BlogsSetup - marketing matchmakersNovember 21, 2023manufacturing industryComment

A Trip To The Travel + Tourism Industry

In our latest industry feature exploring the Travel and Tourism industry, Kelly Chartre, the VP of Marketing at Fox World Travel, and Martin Stoll, the CEO of Sparkloft Media share their observations and insights.

Industry BlogsSetup - marketing matchmakersNovember 9, 2023travel industry, tourism industry, industry blogComment

Technology Industry Takeover

At Setup, we regularly interview marketing leaders from different industries ranging from Healthcare to Entertainment. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

In our latest feature exploring the Technology industry, Co-Founder and CEO of ReaLift LLC, Ronald Dod, shares his observations and insights.

Industry BlogsSetup - marketing matchmakersOctober 24, 2023industry blog, technologyComment

A Check-up on the Healthcare Industry in 2023

At Setup, we keep a pulse on the latest marketing trends and conversations. We regularly interview marketing leaders in different industries ranging from Financial Services, to Sports, to Automotive and Construction. Conversing with leaders in different spaces reveals the commonalities and challenges all marketers are facing, and the patterns in our industry as a whole. It’s been three years since we wrote about the Healthcare industry, so we are excited to share the latest updates.

Industry BlogsSetup - marketing matchmakersOctober 10, 2023healthcare industryComment

Continuous Learning in the Higher Education Industry

The latest in our industry blog interview series is a look at the Higher Education industry landscape. This particular topic interested us because Higher Education is loaded with changes - political, technological, and more. The pandemic brought to light some expectations and conversations, and may have changed operations moving forward. We spoke with Hallie Schorman, the Director of Enterprise Marketing and Research at Syracuse University.

Industry BlogsSetup - marketing matchmakersOctober 3, 2023Comment

A Wrap on the Packaging Industry in 2023

At Setup, we talk to a variety of Marketing experts in various industries. Surprisingly, there is a lot of overlap behind their schools of thought, advice, and noticeable trends. We recently attended the Packaging Expo in Las Vegas, and were inspired to talk to other marketing professionals within that industry. Jacob Resnick, the Marketing Manager at Viking Masek Packaging Technologies, and Garry Wicka, the VP of Global Strategic Marketing at Sealed Air, shared their thoughts on innovative strategies and what can be learned from the packaging industry in the interview below.

Industry BlogsSetup - marketing matchmakersSeptember 19, 2023packaging industryComment

Marketing is a Team Sport | AMA Event Recap

The American Marketing Association’s Atlanta Chapter hosted a riveting event featuring a conversation between marketing leaders from Atlanta’s major sports leagues and moderated by Setup CEO + Founder, Joe Koufman. This blog breaks down the lessons that can apply to all marketers.

Marketing Industry/Trends, Industry BlogsSetup - marketing matchmakersSeptember 12, 2023Comment

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