Starting a New Job During a Global Pandemic

Amanda Thompson, the Chief Operating Officer of Setup, shares her experience starting her new role remotely during a pandemic and how leaders can best onboard their new employees.

Marketing Industry/TrendsSetup - marketing matchmakersMay 12, 2020wfh, working from home, covid-19, remote team, remote work, remote work policy, coronavirusComment

#MarketingMixer | The Bright Side

Every quarter, Setup hosts a #MarketersBreakfast to connect and educate marketing leaders from brands and agencies. While the informative conversations and networking are normally in person, due to recent events, Setup hosted a virtual panel to discuss the marketer’s perspective on the challenges and positive outcomes that have sprouted due to COVID-19.

Alongside moderator, Joe Koufman, the CEO and Founder of Setup, the guest panelists included:

Julie Bowerman | Chief Global Digital Consumer + Customer Experience Officer at The Kellogg Company
Tim Minahan | EVP Business Strategy + Chief Marketing Officer at Citrix
Douwe Bergsma | Chief Marketing Officer at Piedmont Healthcare

Setup News/EventsSetup - marketing matchmakersMay 11, 2020virtual marketing, virtual events, covid-19, coronavirus, #marketingmixer, Setup eventsComment

How to Pivot Marketing Strategies During a Difficult Time

Rewiring established systems and pivoting in a new direction is no easy task, but almost seems unavoidable in today’s business climate. Since most companies are currently being put to the test and need to make a change, we asked innovation experts Kacie Lett, the SVP of Strategy, and Robert Berris, the SVP of Innovation, from the innovation and growth firm Three Five Two for their thoughts on how brands can best pivot procedures during a difficult time.

Marketing Industry/TrendsSetup - marketing matchmakersMay 5, 2020covid-19, coronavirus, marketing strategies, marketing strategy, pivotComment

The Rise of Automated Homes

Insider Intelligence expects the total number of connected devices to reach 64 billion by 2025. And, as devices increase, the home automation industry is projected to increase profits. This year alone, projected profits are 21 billion U.S. dollars.

Companies like Amazon, Google, Samsung, Ring, and the likes are leaders in this space, working on optimizing sophisticated smart tools to keep consumers connected as well as collecting data to continue improving their products and services.

Marketing Industry/TrendsSetup - marketing matchmakersApril 27, 2020smart home, artificial intelligence, AI, smart speakerComment

Finding the Balance Between Creative + Data in Marketing

With the potential to stifle one another, creativity and data have not always made the perfect pairing in marketing. But, just like how french fries and milkshakes are an unexpected combination, when a brand creates a strategy based on creative and data working in tandem, magic ensues.

We asked David Grzelak, Chief Strategy Officer from The Shipyard, a creative and strategic marketing agency, about extracting insights from data collected and how brands can overcome challenges to create a successful strategy.

Marketing Industry/TrendsSetup - marketing matchmakersApril 21, 2020creative, data, data strategy, strategyComment

Customer Service’s Key Role in Marketing Today

As customer service has transformed throughout the years from a pleasant in-store experience to a cross-collaborative effort throughout the customer buying cycle, the root of it all remains the same: when companies decide to make delivering excellence a priority, it is a win-win situation for both the consumers and company alike.

What are the benefits of implementing a customer service -driven marketing strategy? Here are 3 tips to improve your customer service strategy during COVID-19.

Marketing Industry/TrendsSetup - marketing matchmakersApril 14, 2020covid-19, crisis, customer serviceComment

The Importance of Internal Communication During a Crisis: Tips + Tricks

While companies spend a certain amount of time, thought, and money developing their external communication strategies for stakeholders and consumers, developing an internal communication strategy -- especially during a crisis -- is just as important.

Now that people are working remotely and have less face-to-face interaction, a cohesive internal communication strategy is vital for a company’s survival. Here is what your company can do:

Marketing Industry/TrendsSetup - marketing matchmakersApril 7, 2020covid-19, crisis, messaging, internal strategy, internal alignment, internal communication, communication, team management, team communication, remote team, remote workComment

Asking for Referrals

We’ve all heard that in a job hunt, who you know is more important than what you know. Without a personal referral to pass your (hopefully visual) resume along to the key person, your chances of landing a job could be slim. So where does that leave the job seekers who want to be endorsed by valued associates or colleagues?

Marketing Career AdviceSetup - marketing matchmakersApril 3, 2020referrals, careerComment

Campaigning for your Dream Job

You’ve tried to contact your dream employer for months; you sent LinkedIn requests and emails, reached out to the C-Suite, sent your portfolio to a few employees in the right department, and maybe even landed a meeting or two, but none of these encounters led to a job offer. By now, you’re ready to move on, because you’ve tried everything, right? But have you actually done EVERYTHING you can?

Marketing Career AdviceSetup - marketing matchmakersApril 3, 2020Marketing Career AdviceComment

Inspiring Resume Designs That Will Help You Get An Interview

Traditional resumes are typically a laundry list of past jobs, but they rarely tell the story about what the candidate COULD do for the potential employer. In the highly competitive job market, a visual representation of competency and experience told in a creatively stimulating format can make all the difference in getting noticed.

Marketing Career AdviceSetup - marketing matchmakersApril 3, 2020Comment

Marketing Career Advice

Setup™ CEO - Joe Koufman published a series of blog posts designed to help #JobSeekers prepare for and find their perfect next position.

Marketing Resources, Marketing Career AdviceSetup - marketing matchmakersApril 3, 2020#JobSeeker, #JobSeekers, "Talent Acquisition", performance review, job seeker contentComment

The Marketing Career Path : From Entry-Level to Chief Marketing Officer

While the number of jobs in the marketing field will continue to increase over time, today’s marketing landscape does not guarantee that a recent marketing graduate will obtain an entry-level job in marketing. To say that there is a “conventional career path” to become a marketing executive would be a stretch, but there is a rough outline of what one could expect when climbing the career ladder.

Marketing Industry/Trends, Marketing Career AdviceSetup - marketing matchmakersApril 3, 2020jobs in the marketing field, marketing landscape, recent marketing graduate, entry-level job in marketing, conventional career path to become a marketing executive, career ladder, marketing career path, entry-level job, experience required, average salary, entry-level marketing job titles, account coordinator, social media coordinator, project coordinator, event marketing coordinator, event marketing specialist, marketing specialist, marketing experience, tasks that entry level marketing jobs require, customer service, can anyone be a marketer?, long-term career, marketing manager, advertising manager, public relations manager, promotions manager, brand manager, sales manager, social media manager, community manager, product marketing manager, marketing management, marketing strategy, execution of the marketing strategy, employee growth, director of marketing research, director of advertising sales, director of media, director of marketing, director of public relations, director of marketing analytics, customer data, business goals, purchase intention, VP of marketing, vice president of marketing, VP of brand development, VP of digital marketing, business skills, work across departments, chief marketing officer, CMO, most senior marketing position, marketing initiatives, ROI of marketing, performance review, marketing roles, job seeker content, recruitment, hierarchy, marketing continuing education, sparksouth Comments