Campaigning for your Dream Job
You’ve tried to contact your dream employer for months; you sent LinkedIn requests and emails, reached out to the C-Suite, sent your portfolio to a few employees in the right department, and maybe even landed a meeting or two, but none of these encounters led to a job offer. By now, you’re ready to move on, because you’ve tried everything, right? But have you actually done EVERYTHING you can? (Be honest, probably not.)
Chances are, you’ve used the same tactics as many others, but haven’t tried any new approaches. If this describes your efforts, it might be time to consider campaigning for your dream job.
Though it may sound extreme, job-seeker Nina Mufleh created a stunning website resume that mimicked that of her dream employer, Airbnb:
Her creative website not only highlights Airbnb’s much-needed growth in Middle Eastern countries, but it also illustrates the depth of her travel industry knowledge, and shows how badly she wants the position. Notice that Nina’s web-resume doesn’t focus on her past experiences that anyone could have easily found on LinkedIn, but instead showcases opportunities that she believes the company should pursue, thus, illustrating her future contributions to Airbnb’s success.
thank you so much for the support, your majesty! https://t.co/NmN9sYZ0OI
— Nina Mufleh (@ninamufleh)
Here is another story from a few years back from a young man who used a "full court press" effort to win a position with his dream employer: Hire Me HeadBlade
Try getting creative, if you really want to land your dream job. What other creative job-winning efforts have you encountered?
Best,
Joe
After over 20 years in the agency marketing world, Rhonda Beckmann, the SVP, Growth of Setup, shares her advice about what it takes to work in sales. In my career, I have discovered what separates the everyday salesperson from top-tier growth talent. It's not always a strategy that can be articulated, as most are just being their authentic selves. However, these inherent qualities are what make them stand out:
Over the past couple of months, I’ve been on a journey to connect with as many marketers as I can and chat with them about their personal experiences working in the industry. I have walked away from every conversation with new insights and perspectives on ways that I can tackle my own career, and I want to share some of the overarching themes with you here. Here are my 5 takeaways from conversations I've had with some top marketing leaders.
Setup’s Business Development and Marketing Associate, Alexis Quarcoo, has an ongoing series on her Twitter account, @Alexisfromsetup, called #MotivationalMonday where she highlights her favorite motivational quotes from previous guests featured in the CMO Spotlight Series. Check out this list of some of her favorite quotes (in no particular order) from marketing leaders in the CMO Spotlights that will give you a burst of motivation for the week and brighten your day:
Setup CEO and Founder, Joe Koufman, recently won the Jana Ferguson Mentorship Award at the 66th AMY Awards, which is the American Marketing Association - Atlanta Chapter annual celebration of the finest marketers in Atlanta and the Southeast. This award led to Koufman reflecting and sharing the reasons why mentorship is so beneficial.
Stepping into a new marketing role can be challenging. Luckily, we’ve researched and collected information from interviews with marketing leaders who were once in your shoes to give you a step-by-step outline of what to expect and how to achieve your goals. Check out our free guide on New Marketing Roles, starting with Guide to a New Role | Director of Marketing!
In this Marketer Musings segment, the following mashup presents marketing leaders sharing advice that they wish they had known as a younger marketer, as well as advice they would give to current marketing executives in executive, CMO, or VP roles similar to their own.
This Advice column features marketers from Danone, Del Taco, RE/MAX, and more.
In this Marketer Musings segment, the following mashup presents marketing leaders sharing the values that they demonstrate to their team and look for in team members.
Which values do you exemplify as a leader? Which do you prioritize in your organization?
In the Setup CMO Spotlight series, marketing leaders share their journeys, leadership styles, and advice.
In this Marketer Musings segment, the following mashup presents marketing leaders sharing advice that they wish they had known as a younger marketer, as well as advice they would give to current marketing executives in executive, CMO, or VP roles similar to their own.
For the past year, Setup CEO and Founder, Joe Koufman, has highlighted some of the lessons he has learned from people in his network.
One of the recurring themes/lessons we have taken away from his admirable network is: Attitude Matters. The following people positively impacted everyone around them, leading to successful and meaningful careers.
Marketers graduating from college often ask me whether they should pursue client- or agency-side opportunities for their initial job out of college. I tell them that in the long term, it is always best to get experience with both, but initially, a stint on the agency-side provides more opportunities to learn about different marketing roles, industries, and experiences than the client-side.
Joe Koufman, Founder and CEO of Setup, the matchmakers bridging the gap between agencies and brands, and Andrea Striebel, the VP of Marketing for Floor & Decor, share their thoughts on agency- vs client-side careers.