Stepping into a new marketing role can be challenging. Luckily, we’ve researched and collected information from interviews with marketing leaders who were once in your shoes to give you a step-by-step outline of what to expect and how to achieve your goals. Check out our free guide on New Marketing Roles, starting with Guide to a New Role | Director of Marketing!
Read MoreIn the Setup CMO Spotlight series, we interview an array of marketing leaders who have done it all. In these recent interviews, marketing professionals shared advice that they wish they had known as a younger marketer, as well as advice they would give to current marketing executives in Chief Marketing Officer and other roles similar to their own.
Read MoreThe CMO Spotlight is a chance to get an inside look into the minds and journeys of high performing marketing leaders.
Setup's CEO, Joe Koufman, shared a conversation with Lisa Hake, the Vice President of Marketing and Communications at Great Clips. The full conversation covers her fearless and impressive path to Great Clips, as well as her outlook on being a transparent, fearless, and open-minded leader.
Read MoreYou’ve tried to contact your dream employer for months; you sent LinkedIn requests and emails, reached out to the C-Suite, sent your portfolio to a few employees in the right department, and maybe even landed a meeting or two, but none of these encounters led to a job offer. By now, you’re ready to move on, because you’ve tried everything, right? But have you actually done EVERYTHING you can?
Read MoreUnlock certain “superpowers” when searching for your next gig by utilizing these 3 free tools.
Read MoreA strong online presence could be a deciding factor for a position you’ve applied for, or a position you don’t even know exists. Building an online personal brand is more important than ever, so it is crucial to not let others define you.
Ask yourself: Are you taking charge of guiding and cultivating your personal brand perception? Are you emphasizing your subject matter expertise and your glowing personality? When the potential employer Googles you, what will they find?
Read MoreGetting a call for your first interview is half the battle in the job hunting process, but that phone call is only the beginning of a new phase of the search. Interviewing for a job entails a lot of work: research, careful consideration, practice, and preparation, because you've put in the hours and effort to reach that first interview, you don't want to blow your chances!
Read More
