With everyone scrambling to adjust their lives to a new schedule / routine due to COVID-19, here is some advice for employees and company leaders alike on best practices to balance work and day-to-day life from the comfort of your home.
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Consumers are adopting voice assistants at a rapid pace because they allow us to interact with technology on our terms—verbal communication.
Nebo Agency breaks down the current trail blazers in voice and how voice can be an effective addition to your company’s marketing strategy.
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Traditional media is often overlooked or “on trial” for not being an effective marketing strategy. Since digital media is apparently easier, cheaper, and more accessible, advertising through traditional platforms like print or television have, consequently, decreased over the past decade.
Despite the flair and benefits of new media marketing, traditional marketing campaigns still have their place in a company’s marketing strategy.
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Setup exists to empower and connect marketers which enables us to have a unique perspective on the agency-client relationship. Due to this, we conduct an annual marketing relationship survey where we ask marketing leaders about both the brand and agency experience to help us understand their interactions and thought processes.
In late-2019, we targeted senior-level marketers via email, LinkedIn, and social media channels and heard back from more than 230 marketing leaders (62% on the client-side and 38% on the agency-side).
Check out what marketers most care about going into 2020!
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Whether it’s for the food, party, friends, or actual game, it is no surprise that the Super Bowl is a major spectacle for sporting and avid commercial-watching fans alike. When viewing the Super Bowl, you can expect to see classic beer, car, and snack brands (looking at you, Doritos) representing proudly, but what about other brands?
Are there other days where brands can shine?
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With the rise of impossible meats, popularity of cannabis induced meals, consumer interest in health-related products, and focus on sustainability efforts - consumer priorities are changing at an alarming rate.
Setup™ consulted marketing leaders from prominent food and beverage companies like The Coca-Cola Company, Auntie Anne’s, and more to get an inside look into marketers’ priorities / trends for 2020 in the food and beverage industry.
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How often have you heard someone or even had the thought, “Millennials…” under your breath with a scoff. Whether it’s happening consciously or not, the oldest millennials are well into their late 30’s and aren’t the stereotypical media crazed teen texting during dinner…
While each generation certainly has their pros and cons, what are the common misconceptions that make marketers turn a blind eye? And what opportunities are marketers missing out on with some demographics?
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Content creation establishes your brand, influences marketing strategy and campaigns, emphasizes your brand values/message, and displays your digital marketing capabilities/product offerings. In this cluttered marketing world where the consumer is given an endless list of companies to choose from, creative content may be the very thing that diversifies your company.
If you do have your content marketing calendar set, more power to you and your marketing efforts. Even still, take a look at our content checklist to be sure you have covered all of your bases!
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Setup saw incredible growth in 2019 - from rebranding to serving agencies all over the nation, Joe Koufman, CEO and Founder of Setup, shares 10 notable highlights from the successful year!
Cheers to a prosperous and more involved 2020 - forever onward and upward!
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Congratulations - you landed your next gig! And, like anything new, you’re probably experiencing a range of emotions - both good and bad.
No need to worry, we’ve all been there before.
Whether you’re hired as the new VP of Marketing or Marketing Manager, we collected expert advice from marketing leaders to prepare and guide you in your next role!
What advice would you give to marketers who are new to their role?
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Brands are seeking agency partners that are capable of delivering fantastic work...but, in an agency-client relationship, the capabilities of an agency are only half of the equation to make up a successful partnership.
The other half is chemistry.
How can marketing agencies use chemistry to find more opportunities with clients?
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Despite the launch leading to a number of computer crashes and frustrated fans, the streaming platform surpassed expectations and competitors by garnering up to 15 million subscribers by Thanksgiving day.
What can brands learn from Disney+’s dominance in the streaming industry to make a splash in their own?
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