The Guides to New Marketing Roles

No matter where you are on your marketing career journey, starting a new role comes with its frustrations and challenges. You may find yourself asking:

Where do I begin?
How do I evaluate my team?
What does the transition period look like?
How long will it take for me to get in the groove?

We’ve all been in this position before and will likely be in it again. But don’t let the overwhelming emotions or fear of the unknown get to you!

At Setup, we help marketers fill the gaps on their team. Whether that be through agency search or recruitment efforts, we know what it’s like to search, find, get acclimated, and meet expectations in a new role. Because of this, we’ve thoroughly researched and held interviews with marketing leaders who have shared similar concerns to compile three new guides with step-by-step outlines to help marketers who are new to their role achieve their goals.

In these guides, marketers will receive a breakdown of their role, including a list of job requirements, suggestions on how to build their new team, and tips on how to fill gaps. Basically, everything to equip you to feel confident to take charge of your role on the first 30-60-90 days and beyond.

The first of the three guides in the series is the Guide to a New Role | Marketing Director.

The Director of Marketing is responsible for implementing the company's overall Marketing strategy and works closely with the Chief Marketing Officer (CMO). The Marketing Director’s key responsibilities include:

Maximize Revenue + Marketing ROI
Marketing Campaigns (from concept to creation) - Driving Conversion
Campaign Analytics - Maximum Visibility

The guide (which is free to download) launches into how to effectively use SWOT to get a leg up on the competition, how to acclimate into an already existing culture and evaluate the team, and how to manage and work alongside stakeholders.

Guide to a New Role | Director of Marketing

The second guide in the series is the Guide to a New Role | VP of Marketing.

The VP of Marketing is responsible for overseeing the marketing strategy and marketing goals for the company. They deal with positioning and overall communication in the market with a central focus on the customer. VPMs work closely with Sales and Business Development to oversee all research efforts.

They have a multitude of responsibilities, but their focus is mainly on the following:

Market Positioning - Maximize Market Share
Integrated Marketing and Communications (IMC) - Unified Approach
Overall P&L (Profit and Loss) - Maximum Revenue

The third guide in the series is the Guide to a New Role | Senior Marketing Manager.

The Senior Marketing Manager is responsible for positioning the company’s products and services, as well as overseeing all marketing campaigns and content.

They have a number of responsibilities, but they focus mainly on the following:

Market Research and Goal Setting - Positioning Products and Services
Project Management - Improving Productivity, Timelines, and Collaboration
Content Creation - Educating and Engaging Customer

Guide to a New Role Senior Marketing Manager

Subscribe to stay updated as we continually launch new resources that will elevate your current marketing campaigns and organize your marketing strategies, and check out our other templates, interactive PDFs, and guides here.

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Stepping into a new marketing role can be challenging. Luckily, we’ve researched and collected information from interviews with marketing leaders who were once in your shoes to give you a step-by-step outline of what to expect and how to achieve your goals. Check out our free guide on New Marketing Roles, starting with Guide to a New Role | Director of Marketing!

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No need to worry, we’ve all been there before.

Whether you’re hired as the new VP of Marketing or Marketing Manager, we collected expert advice from marketing leaders to prepare and guide you in your next role!

What advice would you give to marketers who are new to their role?

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Marketing Career AdviceSetup - marketing matchmakersSeptember 6, 2022guide, new marketing role, marketing career path, Marketing Career AdviceComment

The Guides to New Marketing Roles

The first of the three guides in the series is the Guide to a New Role | Marketing Director.

The second guide in the series is the Guide to a New Role | VP of Marketing.

The third guide in the series is the Guide to a New Role | Senior Marketing Manager.

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