According to Hubspot, 61% of companies cite lead generation as their biggest marketing challenge. The consumer journey includes more touch-points than ever, making it more complex and harder to generate and nurture leads.
AgencySparks selected a few lead generation tools to help marketers generate and close deals with high-quality leads.
Read MoreMarketing is constantly evolving. In the past, keywords, SEO, experiential, AR/VR technology, live video, and social platforms have turned marketers’ heads. Now, marketers are trying to implement more and more voice search technology as it grows in popularity.
Each year brings some new invention that reshapes the marketing world. Marketers need to willingly evolve their marketing strategy as their priorities shift and technology evolves. Based on trends and performances in 2018, here are three marketing trends to keep an eye on in 2019.
Read MoreThe chances a company can afford to hire a professional photographer every time a visual is needed for a graphic or ad design are slim. To counteract this, companies buy photo subscriptions for up to $500 for professional photos - something that may be out of the budget range for some marketers.
Fortunately, there are several free stock image tools for the social media managers, content creators, bloggers, graphic designers, and ad creators who need to design at a rapid pace but may lack a hefty marketing budget or photography experience.
Read MoreJust like how a marching band has multiple sections to sound good, a marketing agency has multiple departments to function properly. Navigating the different roles and purposes of each department can get confusing and overwhelming, however.
Here is a simple breakdown of some typical agency departments (and the roles within) for those interested in working in/for a marketing or advertising agency.
Read MoreEverywhere you look there are award-winning tools that take the cake in helping creatives edit, create, and design graphic work…and then there are the little guys who may not be as “advanced” feature-wise but are just as effective.
With so many creative tools to choose from, we’ve selected a handful of free tools that are useful for minute, day-to-day tasks - check them out!
Read MoreWhen do you need to stop using your in-house team for every project and hire a marketing agency? Finding an agency who is an expert in your industry with a hefty skill set may be difficult at first, but with the proper guidance, it is just what you need to succeed.
Read MoreOver the past few years AgencySparks has collected and reviewed marketing tools in a number of categories. From tools that help benefit social media efforts to tools that increase productivity, AgencySparks is on the case to help improve your life as a marketer.
With so many social media management tools to choose from, we’ve selected and reviewed a handful of stand-outs for you to consider!
Read MoreRemove.bg is an AI tool that helps designers, photographers, or editors remove a picture’s background without using an expensive photo-editing software.
Read MoreOver the past year, AgencySparks has written over 50 blogs highlighting major marketing trends. In providing senior-marketers with the advice and resources they need to stay on top of their industry and maintain successful relationships with their marketing agency partners, there are a number of blogs that stand out.
Read MoreScrrencast-O-Matic makes recording, editing, and sharing videos easy. To record the user just needs a microphone or webcam and can capture a specific part of the screen or add images during editing. The user then can upload the recording to YouTube or, if they have Deluxe, additional options.
Read MoreWhether it was underestimating the budget, having a lack of process, or missing the mark on campaigns...marketers could definitely do better in this next year. It’s time to set some solid resolutions and work towards achieving them in the new year.
New Year's resolutions typically include exercising, cleaning, eating healthy, being more active, and focusing on self. The following tips put a marketing spin on the usual New Year’s resolutions to help marketers make the epic, game-changing moves for their brand in 2019.
Read MoreSEO often operates in mysterious ways - so much so that it can be immensely difficult for sites to even brush Google’s first page. SERPstash helps users improve their current processes by providing users with a SEO toolkit that analyzes competitors, identifies vital keywords, and audits the site.
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