Marketers Toolbox - Screencast-O-Matic

What is Screencast-O-Matic?

Screencast-O-Matic lets ideas come to life via video! Users can narrate or record a video to explain or educate difficult concepts, products, important reports/presentations, etc.

Why is this tool helpful?

Not only is this tool’s editing and recording features easy to use, but this video tool ensures quicker and clearer communication between the user and participants.

How is it used?

Screencast-O-Matic makes recording, editing, and sharing videos easy. To record the user just needs a microphone or webcam and can capture a specific part of the screen or add images during editing. The user then can upload the recording to YouTube or, if they have Deluxe, additional options.

Who would benefit from using this tool?

Whether the user is a developer, educator, or someone who creates videos for work, anyone who needs to visually explain or teach something could benefit from this tool.


This tool is free but comes with an upgraded offer that allows users to draw, pan/zoom, and import a script while recording. Upgrades include Solo Deluxe and Solo Premier plans.

Screencast-O-Matic upgrade plans include additional features.