The Capability Showcase gives viewers an exclusive look into the process and strategy behind developing a successful marketing campaign for established brands like Coca-Cola, Pampers, YouTube, and more.
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Every quarter, Setup hosts a #MarketersBreakfast to connect and educate marketing leaders from brands and agencies. While the informative conversations and networking are normally in person, due to recent events, Setup hosted a virtual panel to discuss the marketer’s perspective on the challenges and positive outcomes that have sprouted due to COVID-19.
Alongside moderator, Joe Koufman, the CEO and Founder of Setup, the guest panelists included:
Julie Bowerman | Chief Global Digital Consumer + Customer Experience Officer at The Kellogg Company
Tim Minahan | EVP Business Strategy + Chief Marketing Officer at Citrix
Douwe Bergsma | Chief Marketing Officer at Piedmont Healthcare
Setup exists to empower and connect marketers which enables us to have a unique perspective on the agency-client relationship. Due to this, we conduct an annual marketing relationship survey where we ask marketing leaders about both the brand and agency experience to help us understand their interactions and thought processes.
In late-2019, we targeted senior-level marketers via email, LinkedIn, and social media channels and heard back from more than 230 marketing leaders (62% on the client-side and 38% on the agency-side).
Check out what marketers most care about going into 2020!
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Setup saw incredible growth in 2019 - from rebranding to serving agencies all over the nation, Joe Koufman, CEO and Founder of Setup, shares 10 notable highlights from the successful year!
Cheers to a prosperous and more involved 2020 - forever onward and upward!
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At our most recent #MarketersBreakfast, marketing leaders from Red Bull, Coca-Cola, Salesforce, and many others joined us to discuss the challenges marketers face when getting buy-in from the C-Suite.
What common objections do you encounter when presenting marketing initiatives to company leadership? How can marketers build a business case for more budget?
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The #MarketersBreakfast by Setup focuses on nurturing and connecting marketing leaders in the community. Marketing is an ever-changing landscape, however, so the Setup #MarketersBreakfast covers an array of topics and marketing pain points. This quarter’s theme focused on Show + Tell - inviting six marketing leaders from different industries - The Coca-Cola Company, Salesforce, Atlanta Braves, ParkMobile, High Museum of Art, and the Metro Atlanta Chamber - to present and share a recent successful marketing initiative.
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It’s a tight talent market. Cultivating talent is a struggle all too familiar to marketers in every industry. More than ever, hiring managers are facing tight hiring timelines, loss of quality candidates to competitive salaries/benefits packages, and candidates “ghosting” companies during the interview process. Needless to say, the finding that perfect fit is not an easy task.
To address this concern, Setup hosted our quarterly #MarketersBreakfast at the Miami Ad School @ Portfolio Center to discuss solutions and recommendations to marketing leaders. Read what marketing leaders had to say…
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For Setup, Valentine’s Day is the greatest day of the year, so we shared it with the people we love most - senior brand marketers and agency partners. As connectors of client-side marketers and agencies, it was our duty to provide as many connections as possible on the gushiest day of the year.
Valentine’s day morning, marketers entered the Miami Ad School @ Portfolio Center ready to network their hearts out at our ever-popular speed-dating #MarketersBreakfast event.
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Matchmaking between brands and agencies has always been our bread and butter… but we are often asked for help filling marketing job openings or connecting marketers with potential jobs. In one sense, we have always been amateur recruiters, so it is time to formalize the offering.
To fulfill our promise to brands as a go-to marketing resource, Setup is now offering recruiting as a service.
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Setup is dedicated to connecting established brands with exceptional marketing agencies. Each quarter, Setup hosts a #MarketersBreakfast that facilitates mixing and mingling between the two and encourages discussion about relevant marketing trends.
This quarter, the breakfast served as a reflection of 2018 marketing efforts. The discussion, lead by attendees from agency partners and brands like Coca-Cola, The Home Depot, Amazon Web Services, Red Bull, and ParkMobile, evolved from 2018 lessons to notable marketing trends.
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48 websites for 48 nonprofits in 48 hours. 6 cities. $1.5 million of value provided at each event. That’s what 48in48 has become over the past four years.
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The annual SPARKsouth conference aims to benefit college students looking to build a career in digital marketing. The day focuses on career development with insights from expert panelists, mentor pairings, keynote speakers, networking opportunities, interviewing skills, and marketing career planning.
Representatives from brands and agencies served in panels and gave an overwhelming amount of helpful advice. Continue reading for their key tips.
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