Marketers Toolbox: BuzzSumo

Note: The Marketer’s Toolbox series teaches our readers about new technology we’re using (or experimenting with) that proves to be useful, productive, or just plain entertaining. As a marketer’s secret weapon, Setup believes that the tools we use are vital to our success, thus, a marketer’s toolbox is truly one of our most important resources.

BuzzSumo Logo - marketerstoolbox

The majority of marketing content being created is not revealing a groundbreaking idea, but recycling accepted ideas. Determining which piece of content will resonate with readers is a constant battle in itself. Even when the content does resonate with readers, determining the context, relevancy and formatting is often more important than the quality of the content itself.  

Social insights for content marketing and SEO campaigns - BuzzSumo

BuzzSumo seeks to take the guesswork out of content creation by comparing data from content across the web, ultimately identifying the common factors that top-performing content pieces share.

Search a topic, author, or keyword and BuzzSumo compiles a list of information, from up to 12 months prior, that shows which content is resonating across all social channels. The findings can be filtered by type: article, infographic, video, etc. and by share activity, which is compiled across all social networks. This data can be used to create analysis reports, competitor comparisons and exported to a CSV or Excel file:

BuzzSumo Interface

A key feature of BuzzSumo highlights important trends by setting alerts for specific keywords, competitors' posts, or when a particular author publishes content. There is an option to receive individual alerts or a daily digest. 

Pricing: 

Pro - $99/month - Bloggers and small teams

  • 1-5 users, 5 alerts, 10 trending feeds, 50 exports, unrestricted searches, language and country filters, content analysis reports, domain comparison reports, outreach lists

Agency - $299/ month - Agency Teams

  • 10 users, 30 alerts, 50 trending feeds, 150 exports, all pro features, and facebook analyzer, top author reports, Trending Rss feeds, advanced trending filters, audience builder

Enterprise - $699/ month - Brands and publishers

  • 100 users, 100 alerts, 100 trending feeds, 400 experts, all of the features of Agency plus webinar training session

**All levels come with a 14 day free trial

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