Marketers Toolbox: CoSchedule
Note: The Marketers Toolbox series teaches our readers about new technology we're using (or experimenting with) that proves to be useful, productive, or just plain entertaining. As a marketer's secret weapon, Setup believes that the tools we use are vital to our success, thus, a marketer's toolbox is truly one of our most important resources.
Earlier this week, we addressed the struggles of content generation in the form of writer’s block –– it seems only fitting that today's tool is one that can support your content calendar.
You may already be familiar with CoSchedule, because of its many content capabilities and various integrations with other prominent programs in a marketer's toolbox: Chrome, bitly, Google Analytics, Buffer, and all of the major social media platforms.
More than 10,000 bloggers, editors, and social marketers (including recognized brands like Anytime Fitness and Discovery Education) use CoSchedule as a workflow and project management tool to consolidate their content marketing strategy.
CoSchedule allows users to share and collaborate on their content marketing plans with co-workers, which is why they claim to save their customers 30 minutes for each piece of content produced.
The true value of this tool for marketers is being able to visualize your ideas, and then plan, publish, and promote your content all in one place.
CoSchedule integrates seamlessly into your daily routine –– it'll recognize content even if you're accustomed to writing it in programs like WordPress, Evernote, or Google Docs, which is more important than you might think.
With no requirement for you to give up your old, effective ideation habits, this tool is simply lending some semblance of methodology to the typically scattered content marketing process, without disrupting the workflow in your head.
Here's what the editorial calendar looks like for WordPress integration:
The fact that CoSchedule can also organize your social media campaigns and analyze your blog headlines to ensure SEO favorability is just icing on the cake. Other applications include color-coding of each content assignment on the calendar, or giving it a specific icon that notifies collaborators of the status of each piece of content before it’s published.
Pricing for solo entrepreneurs (5 Users, 10 Guests, 10 Social Profiles) is $60/month billed annually, or $79 month-to-month, for small teams (10 Users, 20 Guests, 25 Social Profiles) is $120/month annually, or $149 month-to-month, and for large companies (25 Users, 40 Guests, 100 Social Profiles) is $300/month annually, or $349 month-to-month.
For an unbiased assessment of CoSchedule’s expansive capabilities, check out this video:
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