There's no real "blueprint" for brands to handle the onslaught of attention that a viral post, game, product, or piece of content garners…but here are some tips and real-life example of brands who somehow managed to crack the code and gain traction.
Read MoreYounger consumers are more likely to listen to marketing influencers over celebrities and brand spokespeople. How can brands leverage influencers to their advantage to increase relevancy?
Read More