Marketers Toolbox - Smallpdf

Smallpdf is a conversion tool for PDFs and other digital documents…

#MarketersToolboxSetup - marketing matchmakersApril 27, 2018#MT - Productivity, microsoft, pdf, pdf conversionComment

Pursuing Content Marketing: How Brands Act as Media Companies

Why do brands like Red Bull have a massive presence around the world? Why do some consumers have immense loyalty to Coca-Cola? Because these brands stand out. These brands do not just sell products, they are also media companies.

Increasingly, consumers are looking to brands for education or entertainment. To succeed in the long term, consumer goods companies must provide value as a media company and not just as an advertiser.

Marketing Industry/TrendsSetup - marketing matchmakersApril 25, 2018publishing, media company, media companies, brand media, brand publishing, consumer engagement, consumer strategy, New YearsComment

Marketers Toolbox - ezGIF

ezGIF is a tool to easily and quickly make animated gifs for social media content...

#MarketersToolboxSetup - marketing matchmakersApril 20, 2018gif, social strategy, social media, social media content, content marketing, content strategy, #MT - Social MediaComment

Jack of One Trade, Master, then Done: Growth Hacks for Marketing Agencies

As agencies win more business and are given access to more resources, it is tempting to take on projects outside of the agency’s core competency. Unless the agency can guarantee excellent work, it is not worth the risk of delivering subpar work. How can they focus on maintaining a solid relationship with their client while they attempt to grow...

Marketing Industry/TrendsSetup - marketing matchmakersApril 18, 2018Specialist agencies, generalist marketing agencies, growth, marketing growth, marketing agency, agency growth, types of agenciesComment

Marketers Toolbox - Crello

Crello is a free tool for marketers to create customized and exciting animated content for social media...

#MarketersToolboxSetup - marketing matchmakersApril 13, 2018social media, design, graphic design, web design, social media management, social media marketing, social media contentComment

The Evolving Pitch Process - Why Brands Should Approach Agency Selection Differently

Finding “the one” is stressful, time consuming, and, to be honest, extremely hard. A romantic relationship is not exactly congruent to an agency-client relationship, but there is something to be said about agency selection and the evolving pitch process...

No need for romantic gestures with boomboxes, dance numbers, or flowers, but a sit-down conversation where the agency can interview the brand and the brand can interview the agency.

Marketing Industry/TrendsSetup - marketing matchmakersApril 11, 2018agency vetting and review, agency selection process, agency-client relationship, agency selection, agency of record, brand agency relationship, brand marketers, brand, Advertising Agency Selection, RFP, first agency, scorecard, breakup, marketing continuing educationComment

Marketers Toolbox - Compress Photo

Compress Photo is a photo tool that quickly compresses images in a quality manner...

#MarketersToolboxSetup - marketing matchmakersApril 6, 2018#MT - Social Media, photo resources, image tool, photoComment

Why do Brands and Marketing Agencies Breakup?

A relationship between a marketing brand and marketing agency is similar to that of a romantic partnership. But, sometimes they don't last.

It may be because they are not the right fit for each other. Or perhaps it is a minor detail that could easily be resolved. Continue reading to find why brand marketers choose to discontinue their relationship with their agency partners. And what steps they should take to avoid the breakup...