One Size Does Not Fit All: A Marketing Personalization Guide Inspired by Jeff Bezos

In a world where everything is digital, screens are beginning to replace face-to-face interaction. And with that lack of face-to-face interaction, brands like Amazon, Target, and Spotify have turned away from segmentation marketing and towards personalized marketing tactics - using data every step of the way.

Why We Should Transition From Demographic Marketing - A Perspective from Seth Godin

Every marketing campaign begins with a simple question: Who? For decades, the answer to this question has revolved around outward characteristics of an individual. What is their race? How old are they? What’s their gender? For marketers, segmenting an audience based on demographic data has always been simple, accessible, and affordable.

However, the world is not that simple. Not everything is black and white.

Is SEO on its Way Out?

Marketing Industry/TrendsJoe KoufmanMay 16, 2017search engines, unemployed seo expert, search engine marketing, sem, internet marketing, increasing visibility in search engines results pages, serps, pay per click, PPC, pay per click advertising, website conversion, landing page optimization, search engine optimization, seo, obtaining a higher site rank in the SERPs, pay-per-click advertising, google, query, voice search, knowledge graph, machine learning, algorithms, google's algorithm, search results, hummingbird, semantic web technology, search query, voice search queries, title tags, metadata, organic results, primary ads, mobile search traffic, paid advertiser content, virtual assistants, googleglass, smartwatches, marketing tactic, content creation checklist, making the case for seo to company executives, click through rate, ppc, SEOComment

Marketing Measurement - What Matters?

Marketing Industry/Trends, Marketing ResourcesSetup - marketing matchmakersMay 9, 2017measurement, analytics, dataComment

How Fox, United Airlines, and Pepsi Dealt with Recent Public Relations Blunders

Marketing Industry/TrendsJoe KoufmanApril 25, 2017pepsi, kendall jenner, united airlines, fox, o'reilly, public relations, insensitiveComment

A Guide to Working Remotely

The rise of work-from-home office culture has completely disrupted people’s perception of traditional office environments. In this blog we break down the different types of work environments and how workers can assess their environment, schedule, structure, work-life balance, collaboration tools, etc. to determine their ideal setup.

Is Office Culture Dead?

The fact that cutting-edge, affordable collaboration tools like Slack, Google Hangouts, and Trello are readily available, combined with the decreased limitations and overhead costs of having a physical office, leads people to wonder… is office culture dead?