Posts in Marketing Industry/Trends
Is SEO on its Way Out?
Is SEO on its Way Out?
Marketing Industry/TrendsJoe Koufmansearch engines, unemployed seo expert, search engine marketing, sem, internet marketing, increasing visibility in search engines results pages, serps, pay per click, PPC, pay per click advertising, website conversion, landing page optimization, search engine optimization, seo, obtaining a higher site rank in the SERPs, pay-per-click advertising, google, query, voice search, knowledge graph, machine learning, algorithms, google's algorithm, search results, hummingbird, semantic web technology, search query, voice search queries, title tags, metadata, organic results, primary ads, mobile search traffic, paid advertiser content, virtual assistants, googleglass, smartwatches, marketing tactic, content creation checklist, making the case for seo to company executives, click through rate, ppc, SEOComment
A Guide to Working Remotely
A Guide to Working Remotely

The rise of work-from-home office culture has completely disrupted people’s perception of traditional office environments. In this blog we break down the different types of work environments and how workers can assess their environment, schedule, structure, work-life balance, collaboration tools, etc. to determine their ideal setup.

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Marketing Resources, Marketing Industry/TrendsSetup - marketing matchmakerswork from home tips, to-do list, remote worker, self-employed, work-from-home opportunity, work-life balance, time, working, office, remote work, distractions, hours, home office, productivity, schedule, work life, social media, work remotely, Job filler content, recruitmentComment
Is Office Culture Dead?
Is Office Culture Dead?

The fact that cutting-edge, affordable collaboration tools like Slack, Google Hangouts, and Trello are readily available, combined with the decreased limitations and overhead costs of having a physical office, leads people to wonder… is office culture dead?

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Marketing Industry/TrendsSetup - marketing matchmakersremote work, remote worker, work remotely, face-to-face interaction, work-life balance, telecommuting, remote team, telework, flexible work, remotely, remote work policy, job satisfaction, Job filler content, recruitmentComment
The Evolution and History of Content Marketing
The Evolution and History of Content Marketing
Marketing Industry/TrendsJoe Koufmancontent marketing, evolution of content marketing, social media, marketers, content marketing strategy, marketing inforgraphic, traditional marketing, one-to-one marketing, search enging, search engine, brands, audience, marketing campaign, target audience, shareable content, content strategy, content creation, content marketer, blog post, user-generated content, visual content, customers, create cotent, quality content, native advertising, content creator, valuable content, inbound marketingComment
Measuring Super Bowl Ad ROI is...Complicated
Measuring Super Bowl Ad ROI is...Complicated

People will do just about anything to escape the constant barrage of advertisements shoved their way every day...that is, unless we’re talking about the Super Bowl. In fact, according to Burson-Marsteller, 53% of Americans would be disappointed if the Super Bowl went commercial-free. The combination of a live TV event that reaches over 100 million people, along with the diverse and captive nature of its audience has caused the Super Bowl’s commercials to transform into a beacon for creativity in advertising.

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Marketing Industry/TrendsSetup - marketing matchmakerssuperbowl, super bowl, super bowl 51, roi of super bowl ads, 2017, viral, super bowl commercials, cost of super bowl ad, fortune, brand lift, business objectives, adweek, super bowl advertisements, national geographic, coca-cola, tiffany & co, budweiser, airbnb, 84 lumber, audi, #driveforprogress, wendy's, erna alfred, forrester research, popularComment