Marketers Toolbox: Nudge

Note: The Marketer’s Toolbox series teaches our readers about new technology we’re using (or experimenting with) that proves to be useful, productive, or just plain entertaining. As a marketer’s secret weapon, Setup believes that the tools we use are vital to our success, thus, a marketer’s toolbox is truly one of our most important resources.

With the wide array of outreach options at the disposal of the modern B2B sales person, it can be difficult to decide which is the best.

Nudge  is a new player on the scene that gauges the strength of relationships by integrating with a user’s email, calendars, and social media channels. Based on those relationships, Nudge automatically finds real time news mentions and social media updates from across the web to pick out a key story relevant to  share with a specific prospect. The message is sent using one’s personal email or social channels

Nudge will have three pricing plans available:

Professional - Free and Currently Available.

• Features network sync, relationship strength tracking, news & social strategy, collaboration, daily email recap, message composer, access to desktop, IOS, & Android App.

Nudge Team - TBD and Closed Beta

• All of the features of Professional plus team collaboration, shared content for messages, marketing event integration, team performance reporting, and phone support.

Enterprise - TBD and Coming Soon

• All of the features of Team plus deal workflow by relationship strength, account targeting by social proximity, CRM integration, sales territory and team performance analytics, and premier support.

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