Marketing Budget Priorities In A Post 2020 World

The Gartner’s annual CMO Spend and Strategy Survey that measures marketing budgets, spending, and priorities revealed that marketing budgets for 2022 were drastically better compared to the last few pandemic-riddled years. The 2022 Gartner Survey even showed “that three-out-of-four CMOs reported increased budgets” compared to 2021.

An increase of marketing spending means marketers will need to prioritize their goals and marketing budgets. They will also have to align with the C-Suite and company on their spending. What should marketers be spending on in the upcoming year?

Marketing Industry/TrendsSetup - marketing matchmakersOctober 4, 2022MARKETING budget, marketing budgetComment

Setup Partner Feature | Acadia

Jared Belsky, the CEO and Co-Founder at Acadia, shares what it means to be an effective leader, how his team outlives their values “Curiosity, Can Do, Candor, and Community,” and how Acadia’s search for talented and passionate people leads to the best work for their clients.

Setup Partner FeatureSetup - marketing matchmakersSeptember 29, 2022partner feature, agency leader, marketing agencyComment

Helping Brands Find their Perfect Agency through Custom Marketing Agency Search

Custom Agency Search is a growing part of Setup’s business, and we take pride in our ability to find and include the best, relevant agencies in a search for any client. We stay on the pulse of what’s happening in the agency space and on the marketing teams of client-side marketers. Throughout this process, we bring rigor and deep experience, and we aim to have everyone walk away from the process with a positive impression of each other.

Marketing ResourcesSetup - marketing matchmakersSeptember 27, 2022Comment

CMO Spotlight | Alice Crowder - Krystal Restaurants LLC

Setup CEO, Joe Koufman, virtually sat down with Alice Crowder, the former CMO of Krystal Restaurants LLC, to share about how she personally immerses herself in the brands she works for, how she encourages curiosity and inspirational thinking, and how a Chinese Folklore inspired her leadership style.

CMO SpotlightSetup - marketing matchmakersSeptember 22, 2022CMO SpotlightComment

In This Dame and Age | Leadership Styles Event Recap

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders. The contributors’ powerful stories and advice led to our all-women networking group: In This Dame and Age, where we host virtual discussions and connect women marketing leaders with one another.

The latest event about exploring and leveraging different Leadership Styles was attended by agency leaders and brand representatives from companies such as Invesco, The Honey Baked Ham Company, Great Clips, Slutty Vegan, and more.

Women in Marketing, Setup News/EventsSetup - marketing matchmakersSeptember 20, 2022women in marketingComment

3 Things to Chew On | How The Snack and Beverage Industry Maintains Relevancy

New trends brought on by the pandemic and social media have forced the Snack and Beverage industries to pivot in order to meet the demands of their changing consumer base.

As information becomes more widespread and consumers are becoming more selective, snack and soda brands are evolving to stay relevant by changing product development, brand identity, and marketing.

Marketing Industry/TrendsSetup - marketing matchmakersSeptember 13, 2022industry blogComment

The Guides to New Marketing Roles

Stepping into a new marketing role can be challenging. Luckily, we’ve researched and collected information from interviews with marketing leaders who were once in your shoes to give you a step-by-step outline of what to expect and how to achieve your goals. Check out our free guide on New Marketing Roles, starting with Guide to a New Role | Director of Marketing!

CMO Spotlight | Julie Bowerman - Kellogg Company

Setup CEO, Joe Koufman, virtually sat down with Julie Bowerman, the CMO of Kellogg Company, to share about her empathetic leadership style, prioritizing work-life balance, and her friend, Jo Ann Herold’s, new book, Living on a Smile.

CMO SpotlightSetup - marketing matchmakersSeptember 1, 2022CMO SpotlightComment

#MarketersBreakfast - Fostering Human Connection

At Setup, we love to facilitate environments where people can network and embrace themselves freely, so our #MarketersBreakfast for August 2022 was all about “Getting Back to the Basics to Find Human Connection.”

At this breakfast, no one was a stranger.

With a balance of attendees from both marketing agency and brand leadership teams, the breakfast consisted of open networking and an “improv” activity led by Setup’s Marketing Manager, Madeline Evans, who is actively teaching and performing improv professionally in Atlanta.

Setup News/EventsSetup - marketing matchmakersAugust 30, 2022#MarketersBreakfastComment

Setup Partner Feature | Capitol Media Solutions

JT Hroncich, the Managing Director at Capitol Media Solutions, shares how CMS serves as a tool for both marketing agencies and clients who need media planning and buying, but do not have the budget for a dedicated media department or person. He also shares how he leads his company as a leader, with trust and respect. Read more about Hroncich and CMS…

Setup Partner FeatureSetup - marketing matchmakersAugust 24, 2022agency featureComment

What Do Clients Look for in Marketing Agencies?

At Setup, we live in the world between marketing agencies and brands, connecting the two and consulting them on how to work effectively together. In any partnership, it’s important to understand and articulate the expectations one group has of another.

The following list includes five notable traits marketing leaders from Great Clips, Atlanta Hawks, Randstad, CrowdStreet, and NCR expect from their marketing agency partners.

4 Lessons Brands Taught Us When They Became “Cool”

Fashion trends are cyclical in nature, constantly going in and out of style. There are some brands, however, that were never trendy, but are somehow currently defying the odds and catapulting into mainstream fashion. The strategies these once undesirable brands used to thrust themselves into the fashion spotlight are applicable to marketers everywhere.

Here are four takeaways from notable brands' marketing campaigns that have impacted their resurgence:

Marketing Industry/TrendsSetup - marketing matchmakersAugust 16, 2022marketing trendsComment