Designing for real life means embedding authenticity across the entire customer journey — from product to service to story — in ways that remove friction and deliver measurable and meaningful results.
Marti Walsh, the VP of Customer Experience and Marketing at Kimberly-Clark Professional, shares what it means to be an authentic leader and how to optimize operations honorably.
Read MoreAt Setup, we’ve had the privilege of speaking with some of the most influential women in marketing over the years—leaders who are driving change and making an impact in their organizations and beyond. Here’s what we’ve learned from their stories.
Read MoreOur latest virtual Women’s event was themed “Marketing for Good - Turning Passions into Action,” where marketing leaders discussed the internal and external benefits of cause-driven marketing. Attendees included Setup Agency partners as well as members from established Brands at Cox, FIS, FedEx, Great Clips, Kimberly-Clark, The Home Depot, and more.
Read MoreTo celebrate women in the marketing profession and to continue highlighting them throughout Women’s History Month, we asked women marketing leaders to contribute to our Women in Marketing Series detailing their personal triumphs, tribulations, and advice about working in the marketing industry. Part 13 features leaders from Nationwide, NAPA, Neogen Corporation, and Pratt Industries, Inc.
Read MoreOur ongoing Women in Marketing series highlights marketing leaders from different backgrounds and industries who continue to innovate and push the boundaries of their role.
This segment features the advice and journeys of leaders from CVS Health, Prudential, and more.
Read MoreAt the latest “In This Dame and Age” event, the Setup team pulled out a list of hot trends that marketing leaders were prioritizing over the last year. We tracked the Top 10 Marketing Trends by Marketing Leaders from multiple interviews with marketing professionals, and polled this year’s Women’s Event attendees to expand on the relevance and usefulness of certain topics. Are trends like “metaverse” still hot, or not? What are the latest updates with AI? Our attendees shared some fruitful insights!
Read MoreWe love a brand that takes a step back to recognize and celebrate their audience. For International Women’s Month, Setup features five brands that shifted their messaging to empower women - young and old - to embrace their strengths and rise above all odds.
Read MoreThe Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders. The contributors’ powerful stories and advice led to our all-women networking group: In This Dame and Age, where we host virtual discussions and connect women marketing leaders with one another.
The latest event about exploring and leveraging different Leadership Styles was attended by agency leaders and brand representatives from companies such as Invesco, The Honey Baked Ham Company, Great Clips, Slutty Vegan, and more.
Read MoreThe Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders. The contributors’ powerful stories and advice led to our all-women networking group: In This Dame and Age, where we host discussions and connect women marketing leaders with one another. The latest event we held a discussion about fostering Creativity + Connection in the workplace.
Read MoreAt Setup, we focus on amplifying the stories and voices of powerful trailblazers and thought leaders in the marketing space. Our Women in Marketing series and virtual women’s community “In this Dame and Age,” provides a space for marketing women to network and share their journeys.
This particular segment features advice and stories from marketing agency leaders at Response Media and Goods & Services.
Read MoreSetup’s latest Women’s Event “In This Dame and Age” discussed the importance and power of Mentorship. Representatives from a variety of companies such as Truist, IHG, Regal Cinemas, Hiscox USA, and The Home Depot attended to network and share their stories.
Read MoreAt Setup, we love to amplify the stories and voices of those who make up the marketing community. As a part of that, we started a Women in Marketing series and a virtual women’s community “In this Dame and Age,” to provide a space for marketing women to network and share their journeys.
Read More
