Proving marketing’s value to other departments or the C-Suite can seem like a futile effort. When there is a disconnect across departments and a marketing campaign’s KPIs are vanity metrics, the first touchpoints in a long running brand awareness ploy, or the foundation of what’s to come - it can be hard for the C-Suite to see the full picture to get on board.

That’s why we reached out to marketing leaders from Danone, LEARFIELD, RE/MAX, Stratasys, and Invesco for answers on how they team up with their company’s leaders to get C-Suite buy-in and financial support.

Marketing Industry/TrendsSetup - marketing matchmakersAugust 9, 2022C-Suite, marketing valueComment

CMO Spotlight - Laura Trotter | Equifax

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Setup CEO, Joe Koufman, virtually sat down with Laura Trotter, the Chief Marketing Officer of the USIS Division of Equifax to share how she values and maintains her relationships, how her superpower helps her rebound from failure, and more.

CMO SpotlightSetup - marketing matchmakersAugust 2, 2022CMO SpotlightComment

Setup Partner Feature | Look Listen

Kit Hughes, the Co-founder and CEO of Look Listen, shares how his goal to work for a human-centered marketing agency led to him co-founding Look Listen, an agency that cares and creates work with substance.

Setup Partner FeatureSetup - marketing matchmakersJuly 28, 2022agency partnerComment

5 Key Tips to Unlocking Killer Content | 2022 Digital Summit Recap

Last week, the Digital Summit Conference came to Atlanta! Marketers from every stage in the marketing career path attended to network and gain knowledge from experts about current marketing industry trends.

There were countless presentations highlighting how marketers could better optimize their content strategy. Here are five key takeaways that marketers need to implement in order to unlock engaging content.

The Marketing Career Path | Advice for the Marketing Professional #3

In this Marketer Musings segment, the following mashup presents marketing leaders sharing advice that they wish they had known as a younger marketer, as well as advice they would give to current marketing executives in executive, CMO, or VP roles similar to their own.

This Advice column features marketers from Danone, Del Taco, RE/MAX, and more.

Marketing Career AdviceSetup - marketing matchmakersJuly 19, 2022marketing career pathComment

10 Leadership Values from CMOs

In this Marketer Musings/Mashups segment, the following mashup presents marketing leaders sharing the values that they demonstrate to their team and look for in team members.

Which values do you exemplify as a leader? Which do you prioritize in your organization?

CMO Spotlight | Brandon Coleman III - Dave & Buster's

Setup CEO, Joe Koufman, virtually sat down with Brandon Coleman III, the Chief Marketing Officer for Dave & Buster’s. In the interview, Coleman shares how several marketing campaigns taught him the power of empathy, how being open to learning is the key to growth, and how specificity gets results.

CMO SpotlightSetup - marketing matchmakersJuly 7, 2022CMO SpotlightComment

The Marketing Career Path | Advice for the Marketing Professional #2

In the Setup CMO Spotlight series, marketing leaders share their journeys, leadership styles, and advice.

In this Marketer Musings segment, the following mashup presents marketing leaders sharing advice that they wish they had known as a younger marketer, as well as advice they would give to current marketing executives in executive, CMO, or VP roles similar to their own.

Marketing Career AdviceSetup - marketing matchmakersJuly 5, 2022marketing career pathComment

Hybrid Work - The Future Is Already Here

Most employers are not (and will not) demand workers to be in-person in the office five days a week. That means that there are many days when employees work from a home office, coffee shop, co-working space, or some other remote location. Connecting with coworkers through video and audio will only continue to grow.

Setup hosted a breakfast for some brand-side marketers to discuss remote work and how to make it better.

Marketing Industry/Trends, Setup News/EventsSetup - marketing matchmakersJune 28, 2022remote workComment

CMO Spotlight | Jennifer Davis - LEARFIELD

Setup CEO, Joe Koufman, virtually sat down with Jennifer Davis, the Chief Marketing and Communications Officer for LEARFIELD. In the interview, Davis shares how optimism and integrity drive her idea generation and how different people and perspectives can contribute to solutions.

CMO SpotlightSetup - marketing matchmakersJune 23, 2022CMO SpotlightComment

In This Dame and Age | Creativity + Connection Event Recap

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders. The contributors’ powerful stories and advice led to our all-women networking group: In This Dame and Age, where we host discussions and connect women marketing leaders with one another. The latest event we held a discussion about fostering Creativity + Connection in the workplace.

Women in Marketing, Setup News/EventsSetup - marketing matchmakersJune 21, 2022women in marketingComment

Top 10 Marketing Trends by Marketing Leaders

The Setup Women in Marketing series is focused on interviews of over forty women sharing their marketing career path, advice, and observations regarding the industry. Leaders ranging from Great Clips to Hiscox to Blackbaud shared their outlooks on Marketing and the upcoming trends that excite them most.