Setup’s eighth annual Marketing Relationship Survey explores how brand needs and agency services have evolved over time. From content, social, and PR to web development, media, CRM, and specialized capabilities, the findings show how shifting market conditions change what brands need from agency partners—and where agencies have the greatest opportunity to provide value.
Read MoreWhy do clients end agency relationships?
We ask this every year in the Setup Marketing Relationship Survey and the answer has changed over time, but the data points to a larger theme: clients rarely leave simply because of circumstances outside an agency’s control. The agency plays more of a part with the departure than they may realize.
Read MoreSetup’s 2025 Marketing Relationship Survey gives marketers a rare, honest look into what brands and agencies say is working and what quietly destroys partnerships.
The truth is that relationships fail because of patterns, mistakes that pile up over time, even after multiple warnings. So here are the most common red flags and green flags in the agency-client relationship based on what real marketers are telling us.
Read MoreThe annual Setup Marketing Relationship Survey reveals a growing disconnect between what clients say ends agency relationships (delivery + value) and what agencies think ends them (budget cuts + leadership changes). If you want stronger partnerships and better outcomes in 2026, this report highlights exactly where relationships break and how to fix them.
Read MoreChoosing the right marketing Agency in 2025 is about more than finding a vendor—it’s about building a partnership that can adapt to your needs, communicate effectively, and drive long-term results. Start with clear goals, leverage trusted referrals, and prioritize compatibility and communication. Remember, the right Agency won’t just execute campaigns—they’ll act as an extension of your team, helping your Brand navigate challenges and seize opportunities.
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