Over and over again, it has been proven that purpose-driven companies outperform those that are seeking only profit. Joe Koufman, CEO of Setup, discusses the benefits behind defining a company’s purpose, vision, tenets, and values.
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The SPARKsouth conference exposes attendees to multiple marketing career paths and sessions dedicated to mentoring and developing students’ professional skills and mindsets.
Due to Covid, the conference that typically takes place in venues such as UGA’s Terry College of Business or Truist Park was completely digital.
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Just like most events in 2020, this year’s Prime Day looks a little different. What normally is the ecommerce holiday of the summer, Amazon Prime Day is now taking place on October 13th and 14th, right before the holiday shopping season.
The veiled threat of a lethal virus has changed consumer purchasing behaviors drastically, leading to a surge of ecommerce use and an unwillingness to shop indoors.
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Marketers in all fields are innovating in new ways. Given the distance guidelines, the entertainment industry has uniquely been affected, leading normal ordinances like production and shooting to be held off for months at a time. However, despite crowds being limited and Broadway being shut down, studios like Tyler Perry Studios are finding safe ways to continue creating.
This led us to ask marketing experts in the entertainment industry a number of questions.
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The pandemic has impacted an array of industries both positively and negatively - causing company and consumer behaviors to change. At Setup, we’ve spoken to a number of marketers in a variety of industries including Restaurants, B2B, IT and Services. The rise of reliance on technology and ecommerce during this time led us to ask the following questions to ecommerce industry experts to gauge current and future trends.
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The CMO Spotlight is a chance to get an inside look into the minds and journeys of high performing marketing leaders.
Setup's CEO, Joe Koufman, shared a conversation with Lisa Hake, the Vice President of Marketing and Communications at Great Clips. The full conversation covers her fearless and impressive path to Great Clips, as well as her outlook on being a transparent, fearless, and open-minded leader.
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At our latest #MarketingMixer, we leaned into our matchmaking mantra and hosted a virtual interview and networking event featuring the Atlanta Hawks and State Farm Arena Chief Marketing Officer (CMO), Melissa Proctor.
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Despite the innumerable and obvious setbacks the coronavirus has had on the restaurant industry, there are some silver linings amidst the challenges. We spoke with restaurant industry representatives to get a gauge on what the restaurant and service industry currently looks like and what the future holds moving forward.
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Given the change in consumer behavior and increase in digital marketing adaptation, we reached out to some paid media experts to understand how marketers are best utilizing paid media at this time and what trends are arising.
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Due to its consumer-facing nature, the B2C industry shines brighter in the spotlight than B2B. Given that they are both a “people” business, however, the two share a good bit in common.
We asked B2B marketing agency experts about the current status of the B2B industry, how it is changing and being influenced by the B2C industry, and how B2B is adapting to the current demand of the pandemic.
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“Nobody gives a sh*t about your resume,” Joe Koufman, CEO and Founder of Setup blatantly stated in an interview with Hard Corps marketing.
What does this mean and how can job seekers best stand out?
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Joe Koufman, CEO and Founder of Setup, shares the key steps behind building, nurturing, and maintaining a strong business network.
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