Marketing is no longer just competing with other marketing, marketing is competing to stay relevant amongst entertainment itself and to become more integrated instead of disruptive. Audiences are comparing campaigns to more than just another commercial, they are comparing your ad to everything else — what they watched, played, streamed, attended, or shared this week. How can marketers become entertainers?
Read MoreMarketers in all fields are innovating in new ways. Given the distance guidelines, the entertainment industry has uniquely been affected, leading normal ordinances like production and shooting to be held off for months at a time. However, despite crowds being limited and Broadway being shut down, studios like Tyler Perry Studios are finding safe ways to continue creating.
This led us to ask marketing experts in the entertainment industry a number of questions.
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